# Databricks Lakehouse alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 231 of the 252 answers in the 1 category where Databricks Lakehouse holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/databricks-lakehouse/alternatives

## Named instead, most often (every category and segment added)

- Segment: 44
- Salesforce Data Cloud: 18
- HubSpot Marketing Hub: 14
- Airtable: 9
- Hightouch: 9
- Adobe Real-Time CDP: 7

## Data management platforms

**Small business**: 83 of 84 answers did not name Databricks Lakehouse.

- Segment: first choice in 24 of those 83
- HubSpot Marketing Hub: first choice in 14 of those 83
- Airtable: first choice in 9 of those 83
- Hightouch: first choice in 4 of those 83
- HubSpot CRM: first choice in 3 of those 83
- Brevo: first choice in 2 of those 83
- Census: first choice in 2 of those 83
- RudderStack: first choice in 2 of those 83

**Mid-market**: 79 of 84 answers did not name Databricks Lakehouse (Databricks Lakehouse is #13 of 19 at 0%).

- Segment: first choice in 20 of those 79
- Demandbase: first choice in 5 of those 79
- RudderStack: first choice in 5 of those 79
- Adobe Audience Manager: first choice in 3 of those 79
- Hightouch: first choice in 3 of those 79
- 6sense: first choice in 2 of those 79
- BlueConic: first choice in 2 of those 79
- Census: first choice in 2 of those 79

**Enterprise**: 69 of 84 answers did not name Databricks Lakehouse (Databricks Lakehouse is #11 of 16 at 0%).

- Salesforce Data Cloud: first choice in 18 of those 69
- Adobe Real-Time CDP: first choice in 7 of those 69
- Informatica Intelligent Data Management Cloud: first choice in 4 of those 69
- Adobe Audience Manager: first choice in 3 of those 69
- ActionIQ: first choice in 2 of those 69
- Hightouch: first choice in 2 of those 69
- Microsoft Purview: first choice in 2 of those 69
- Treasure Data: first choice in 2 of those 69

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.