# D&B: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 4 categories by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/d-b

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 172 | 100% | 1 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 90 | 100% | 1 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 77 | 0% | 1 |
| [Local listings management](https://www.gane.ai/index/gtm/marketing/local-listings-management/index.md) | 0% | 46 | 100% | 1 |

## And against it

- "Older or Less-Maintained Legacy Tools (e.g., certain on-prem or niche dedup solutions like older versions of RingLead pre-D&B integration)" (Grok 4.20, CRM data quality)
- "three major Data Aggregators (D&B, Localeze, and Neustar/Infogroup) held a monopoly... notorious for being frustrating" (Qwen 3.7 Flash, Local listings)
- "Best for comprehensive global reach and high accuracy, but sales cycles can be long and prices high." (Qwen 3.7 Flash, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 2 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named D&B, from 3 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 2
- acxiom.com: 1
- alignedup.com: 1
- alium.io: 1
- allegrow.co: 1
- apgar-group.com: 1
- authencio.com: 1
- aws.amazon.com: 1
- capterra.com: 1
- coffee.ai: 1

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 1
- https://alignedup.com/guides/crm-data-cleansing-tools-workflows-best-practices: 1
- https://alium.io/research/top-complaints-crm: 1
- https://allegrow.co/knowledge-base/data-enrichment-tools-b2b: 1
- https://apgar-group.com/data-blog/the-5-most-common-mdm-solutions: 1
- https://authencio.com/blog/avoiding-common-crm-data-pitfalls-a-sales-professionals-guide-to-clean-data-better-deals: 1
- https://aws.amazon.com/marketplace/pp/prodview-v4557zxjo6ykq: 1
- https://capterra.com/p/253448/ZoomInfo-Operations/reviews: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.