# Criteo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 17 judge labels across 2 categories by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/criteo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 2% | 7 | 20% | 10 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 58 | 29% | 7 |

## What the models said for it

- "I'd recommend Criteo as the best starting point" (Kimi K2, Retail media)
- "Criteo is more specialized than generalist DSPs for product recommendations, retargeting, and commerce media." (Perplexity Sonar, Programmatic)
- "Criteo — *Best for Commerce AI & Off-Site Reach*" (DeepSeek V4 Flash, Retail media)
- "implement a platform like Criteo or AdLib" (Qwen 3.7 Flash, Retail media)

## And against it

- "Criteo: 30% of labels were negative, with 10 out of 14 models giving it a hard negative rating." (Llama 4 Maverick, Retail media)
- "Avoid enterprise DSPs like The Trade Desk, Amazon DSP, or Criteo" (Grok 4.20, Programmatic)
- "Criteo, RTB House, and similar tools can be useful, but cap frequency and use holdout or geo tests before scaling" (Perplexity Sonar, Programmatic)
- "Criteo: also flagged for significant invalid traffic exposure" (Kimi K2, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 3 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 0 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Criteo, from 54 of the 61 answers that named it (only the models that return a source list).

### Domains cited

- gane.ai/index: 20
- g2.com: 17
- guideflow.com: 16
- digiday.com: 14
- osmos.ai: 13
- linkedin.com: 12
- criteo.com: 9 (its own site)
- getadlib.com: 9
- aidigital.com: 8
- skai.io: 8

### Pages cited

- https://guideflow.com/blog/retail-media-platforms: 12
- https://g2.com/categories/retail-media-advertising-platforms: 10
- https://www.gane.ai/index/gtm/marketing/retail-media-platforms/enterprise: 9
- https://demandbase.com/blog/programmatic-advertising-platforms: 7
- https://fieldtrip.agency/post/commerce-media-network-technology-comparison: 6
- https://www.gane.ai/index/gtm/marketing/retail-media-platforms/2026-09: 6
- https://getadlib.com/blog/best-retail-media-advertising-platforms: 6
- https://madgicx.com/blog/ad-tech-platform-for-programmatic-advertising: 6

## The company

Criteo; https://www.criteo.com; Paris, France; founded 2005; public, CRTO on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Criteo's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The Global Commerce Intelligence Platform (https://criteo.com/)
- For: marketers and media owners (https://criteo.com/)
- Price stated: GO campaigns run on automated budget models using CPM pricing (https://www.criteo.com/go/features/)
- Free plan or trial: Get up to $1500 in free ad credit (https://www.criteo.com/go/features/)
- Integrations claimed: 40 (https://www.criteo.com/go/features/)
- Certifications: SOC 2, ISO 27001
- Customers named: Adidas, YSL Beauty, FreshDirect, Raptive, Omnicom Media Group, Aventon, Wine Country Gift Baskets, Patch Media

## What it publishes

Every page criteo.com exposes, read 2026-09-29: 8297 addresses. By kind, pages and the last 90 days:

- blog: 546 pages, 15 in the last 90 days, latest 2026-09-15
- case study: 329 pages, 9 in the last 90 days, latest 2026-09-14
- webinar or virtual event: 43 pages, 0 in the last 90 days, latest 2026-04-01
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 5 pages, 0 in the last 90 days, latest 2020-06-01
- comparison: 14 pages, 1 in the last 90 days, latest 2026-08-06
- template or tool: 4 pages, 1 in the last 90 days, latest 2026-07-17
- glossary or explainer: 8 pages, 1 in the last 90 days, latest 2026-07-31
- podcast or video: 10 pages, 0 in the last 90 days, latest 2019-01-22
- news or press: 31 pages, 5 in the last 90 days, latest 2026-09-01
- Recent: 2026-09-15 blog: Cpg research 2026 https://www.criteo.com/blog/cpg-research-2026
- Recent: 2026-09-14 case study: Interparfums https://www.criteo.com/success-stories/interparfums
- Recent: 2026-09-09 case study: Dentsu https://www.criteo.com/success-stories/dentsu
- Recent: 2026-09-09 case study: Gonser https://www.criteo.com/success-stories/gonser
- Recent: 2026-09-08 case study: Turkishairlines https://www.criteo.com/success-stories/turkishairlines
- Recent: 2026-09-03 blog: When to start holiday marketing strategies for before during and after cyber week https://www.criteo.com/blog/when-to-start-holiday-marketing-strategies-for-before-during-and-after-cyber-week

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.