# Criteo alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 235 of the 252 answers in the 1 category where Criteo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/criteo/alternatives

## Named instead, most often (every category and segment added)

- Amazon Ads: 87
- Walmart Connect: 23
- Skai: 21
- Amazon Advertising: 11
- Pacvue: 8
- AdLib: 3

## Retail media platforms

**Small business**: 82 of 84 answers did not name Criteo.

- Amazon Ads: first choice in 37 of those 82
- Walmart Connect: first choice in 10 of those 82
- LinkedIn Campaign Manager: first choice in 3 of those 82
- AdLib: first choice in 2 of those 82
- Amazon Sponsored Products: first choice in 2 of those 82
- Instacart Ads: first choice in 2 of those 82
- Quartile: first choice in 2 of those 82
- Amazon Ads self-service sponsored ads: first choice in 1 of those 82

**Mid-market**: 80 of 84 answers did not name Criteo (Criteo is #6 of 9 at 2%).

- Amazon Ads: first choice in 40 of those 80
- Walmart Connect: first choice in 8 of those 80
- Amazon Advertising: first choice in 6 of those 80
- Pacvue: first choice in 5 of those 80
- Skai: first choice in 2 of those 80
- Target Roundel: first choice in 2 of those 80
- Amazon DSP: first choice in 1 of those 80
- Constructor: first choice in 1 of those 80

**Enterprise**: 73 of 84 answers did not name Criteo (Criteo is #8 of 14 at 0%).

- Skai: first choice in 19 of those 73
- Amazon Ads: first choice in 10 of those 73
- Amazon Advertising: first choice in 5 of those 73
- Walmart Connect: first choice in 5 of those 73
- Pacvue: first choice in 3 of those 73
- Kevel Retail Media Cloud: first choice in 2 of those 73
- Mirakl Ads: first choice in 2 of those 73
- AdLib: first choice in 1 of those 73

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.