# Criteo Retail Media: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 1 category by 6 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/criteo-retail-media

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 18 | 14% | 7 |

## What the models said for it

- "the choice will shift to the retail media network that actually hosts your buyer audience, e.g., Walmart Connect, Criteo Commerce Max / Criteo Retail Media" (Muse Glimmer 30B, Retail media)
- "For broader retail media management, Criteo or AdLib offer good flexibility for mid-sized teams." (Claude Haiku 4.5, Retail media)
- "use agnostic marketplaces (e.g., via Instacart Ads or Criteo Retail Media) for broader reach" (Grok 4.20, Retail media)
- "Strong Alternative: Criteo Retail Media" (DeepSeek V4 Flash, Retail media)

## And against it

- "Criteo Retail Media (via partner retailers) – typically requires you to be stocked" (GLM 4.7 FlashX, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Criteo Retail Media, from 17 of the 17 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 8
- bannerflow.com: 5
- guideflow.com: 5
- marketplaceadpros.com: 5
- adtelligent.com: 4
- criteo.com: 4 (its own site)
- getadlib.com: 4
- aidigital.com: 3
- digiday.com: 3
- directiveconsulting.com: 3

### Pages cited

- https://bannerflow.com/blog/what-is-retail-media-an-introduction: 5
- https://guideflow.com/blog/retail-media-platforms: 5
- https://adtelligent.com/blog/top-retail-media-solutions: 4
- https://g2.com/categories/retail-media-advertising-platforms: 4
- https://getadlib.com/blog/best-retail-media-advertising-platforms: 4
- https://aidigital.com/blog/retail-media-networks: 3
- https://fitsmallbusiness.com/guide-to-retail-media-for-smbs: 3
- https://g2.com/categories/retail-media-advertising-platforms/enterprise: 3

## The company

Criteo; https://www.criteo.com; Paris, France; founded 2005; public, CRTO on Nasdaq. From Wikidata, fetched 2026-09-14.

## What it publishes

Every page criteo.com exposes, read 2026-09-29: 8297 addresses. By kind, pages and the last 90 days:

- blog: 546 pages, 15 in the last 90 days, latest 2026-09-15
- case study: 329 pages, 9 in the last 90 days, latest 2026-09-14
- webinar or virtual event: 43 pages, 0 in the last 90 days, latest 2026-04-01
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 5 pages, 0 in the last 90 days, latest 2020-06-01
- comparison: 14 pages, 1 in the last 90 days, latest 2026-08-06
- template or tool: 4 pages, 1 in the last 90 days, latest 2026-07-17
- glossary or explainer: 8 pages, 1 in the last 90 days, latest 2026-07-31
- podcast or video: 10 pages, 0 in the last 90 days, latest 2019-01-22
- news or press: 31 pages, 5 in the last 90 days, latest 2026-09-01
- Recent: 2026-09-15 blog: Cpg research 2026 https://www.criteo.com/blog/cpg-research-2026
- Recent: 2026-09-14 case study: Interparfums https://www.criteo.com/success-stories/interparfums
- Recent: 2026-09-09 case study: Dentsu https://www.criteo.com/success-stories/dentsu
- Recent: 2026-09-09 case study: Gonser https://www.criteo.com/success-stories/gonser
- Recent: 2026-09-08 case study: Turkishairlines https://www.criteo.com/success-stories/turkishairlines
- Recent: 2026-09-03 blog: When to start holiday marketing strategies for before during and after cyber week https://www.criteo.com/blog/when-to-start-holiday-marketing-strategies-for-before-during-and-after-cyber-week

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.