# Cresta: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 4 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/cresta

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Contact center quality assurance](https://www.gane.ai/index/gtm/customer/contact-center-quality-assurance/index.md) | 0% | 30 | 20% | 5 |
| [Conversational intelligence and call recording](https://www.gane.ai/index/gtm/sales/conversation-intelligence/index.md) | 0% | 20 | 0% | 3 |
| [AI voice agents](https://www.gane.ai/index/gtm/customer/ai-voice-agents/index.md) | 0% | 49 | 0% | 1 |
| [Contact center platforms](https://www.gane.ai/index/gtm/customer/contact-center-platforms/index.md) | 0% | 47 | 0% | 1 |

## What the models said for it

- "Cresta (for real-time guidance) if they fit your scale" (Grok 4.20, Conversation intel)
- "Choose Cresta (or similar specialists) if you already have a contact center platform but want to layer advanced, self-learning AI" (Kimi K2, Contact center)
- "Choose Cresta when real-time guidance during the conversation matters more than post-call review." (Perplexity Sonar, Conversation intel)
- "Choose Cresta for insight that drives real-time guidance and automation" (Muse Glimmer 30B, Conversation intel)

## And against it

- "Cresta's advanced features may overwhelm small teams" (Claude Haiku 4.5, Contact center QA)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Cresta, from 25 of the 28 answers that named it (only the models that return a source list).

### Domains cited

- cresta.com: 15 (its own site)
- cloudtalk.io: 10
- softwareadvice.com: 10
- g2.com: 9
- capterra.com: 8
- softwareadvice.co.uk: 6
- thelevel.ai: 6
- guideflow.com: 5
- amplifai.com: 4
- avoma.com: 4

### Pages cited

- https://cresta.com/guides/best-conversation-intelligence-platforms: 6
- https://capterra.com/contact-center-quality-assurance-software: 5
- https://cresta.com/guides/best-automated-quality-management-tools-for-contact-centers: 5
- https://softwareadvice.com/quality-assurance: 5
- https://thelevel.ai/blog/call-center-quality-assurance-software: 5
- https://cloudtalk.io/blog/best-call-center-quality-assurance-software-based-on-g2: 4
- https://guideflow.com/blog/contact-center-quality-assurance-software: 4
- https://voxjar.com/best-call-center-quality-assurance-software-solutions: 4

## In its own words

What Cresta's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The generative AI platform for the customer experience (https://cresta.com/)
- For: customer experience (https://cresta.com/)
- Certifications: CCPA, CPRA, GDPR, HIPAA, ISO 27001, ISO 27701, ISO 42001, PCI DSS
- Customers named: United Airlines, Aqua Finance, Achieve, Alaska Airlines, Propel Holdings, Cox Communications, Brinks Home, Windstar Cruises

## What it publishes

Every page cresta.com exposes, read 2026-09-29: 1755 addresses. By kind, pages and the last 90 days:

- blog: 317 pages, 0 in the last 90 days, latest undated
- case study: 22 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 32 pages, 0 in the last 90 days, latest undated
- conference or event: 20 pages, 0 in the last 90 days, latest undated
- report or ebook: 163 pages, 17 in the last 90 days, latest 2026-09-22
- comparison: 9 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 7 pages, 0 in the last 90 days, latest 2026-06-12
- podcast or video: 61 pages, 0 in the last 90 days, latest undated
- news or press: 146 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-22 report or ebook: Genesys alternatives https://cresta.com/guides/genesys-alternatives
- Recent: 2026-09-21 report or ebook: Zendesk vs verint https://cresta.com/guides/zendesk-vs-verint
- Recent: 2026-08-17 report or ebook: What is an ai call center https://cresta.com/guides/what-is-an-ai-call-center
- Recent: 2026-08-14 report or ebook: How to optimize the sales process and drive cost savings for your contact center https://cresta.com/guides/how-to-optimize-the-sales-process-and-drive-cost-savings-for-your-contact-center
- Recent: 2026-08-12 report or ebook: Top happyrobot alternatives in 2026 7 voice ai platforms compared https://cresta.com/guides/top-happyrobot-alternatives-in-2026-7-voice-ai-platforms-compared
- Recent: 2026-08-11 report or ebook: How to implement ai in contact centers a step by step guide https://cresta.com/guides/how-to-implement-ai-in-contact-centers-a-step-by-step-guide

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.