# Crayon: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 106 judge labels across 3 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/crayon

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 23% | 3 | 22% | 63 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 4% | 8 | 19% | 42 |
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 0% | 61 | 0% | 1 |

## What the models said for it

- "Crayon: A competitor intelligence platform ... best suited for product marketing and competitive intelligence teams at mid-size and enterprise B2B companies." (Llama 4 Maverick, Competitive intel)
- "Crayon has the strongest adoption profile for your company size (62% of their customer base is in the 51–1,000 employee range)" (DeepSeek V4 Flash, Market intelligence)
- "Best Overall: Crayon ... Consistently rated as the best all-around CI platform for mid-market and enterprise teams" (Kimi K2, Competitive intel)
- "The Best All-Rounder: Crayon ... widely considered the gold standard for mid-market and large enterprises" (Qwen 3.7 Flash, Competitive intel)

## And against it

- "Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo" (Qwen 3.7 Flash, Market intelligence)
- "Avoid enterprise tools like Klue, Crayon, Contify, and Similarweb (full versions)" (DeepSeek V4 Flash, Competitive intel)
- "Verdict: Avoid if you do not have a dedicated competitive intelligence team." (Qwen 3.7 Flash, Market intelligence)
- "Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense" (Perplexity Sonar, Market intelligence)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 2 | 2 | 6 |
| GPT-5.4 mini | 0 | 4 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 5 | 2 | 3 | 11 |
| Perplexity Sonar | 1 | 4 | 0 | 1 | 6 |
| Grok 4.20 | 3 | 4 | 1 | 2 | 10 |
| Mistral Small | 2 | 0 | 3 | 1 | 6 |
| DeepSeek V4 Flash | 4 | 3 | 0 | 3 | 10 |
| Llama 4 Maverick | 1 | 2 | 3 | 2 | 8 |
| Qwen 3.7 Flash | 3 | 4 | 1 | 3 | 11 |
| Kimi K2 | 3 | 3 | 1 | 2 | 9 |
| GLM 4.7 FlashX | 0 | 3 | 2 | 1 | 6 |
| MiniMax M2.5 | 0 | 2 | 3 | 0 | 5 |
| GPT-6 Luna | 3 | 1 | 1 | 0 | 5 |
| Muse Glimmer 30B | 2 | 4 | 1 | 2 | 9 |

## Sources returned with these answers

The sites and pages cited by the answers that named Crayon, from 297 of the 330 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 106
- toolradar.com: 101
- marketintelligencetools.com: 83
- prospeo.io: 81
- contify.com: 77
- miniloop.ai: 56
- klue.com: 55
- softwaresuggest.com: 53
- linkeddit.com: 52
- gane.ai/index: 48

### Pages cited

- https://marketintelligencetools.com/reports/competitive-intelligence-pricing: 58
- https://miniloop.ai/blog/competitive-intelligence-tools: 55
- https://toolradar.com/guides/best-market-intelligence-tools: 39
- https://syncgtm.com/blog/competitive-intelligence-tools: 37
- https://toolradar.com/best/competitive-intelligence: 36
- https://softwaresuggest.com/competitive-intelligence-tools: 35
- https://marketintelligencetools.com/rankings/competitive-intelligence-tools: 34
- https://siftly.ai/blog/7-most-affordable-competitive-intelligence-platforms: 34

## In its own words

What Crayon's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Crayon is a competitive intelligence platform that monitors your competitors and enables your sales team with real-time intelligence. (https://crayon.co/)
- For: sales team (https://crayon.co/)
- Customers named: Alteryx, Cognism, Salsify, Allego, Reputation, Affinity, Archer, Bloomerang

## What it publishes

Every page crayon.co exposes, read 2026-10-05: 645 addresses. By kind, pages and the last 90 days:

- blog: 428 pages, 4 in the last 90 days, latest 2026-10-01
- case study: 45 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 9 pages, 0 in the last 90 days, latest 2025-11-17
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 8 pages, 0 in the last 90 days, latest 2021-12-09
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 7 pages, 0 in the last 90 days, latest 2022-11-03
- podcast or video: 5 pages, 0 in the last 90 days, latest undated
- news or press: 32 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-01 blog: Insights api https://www.crayon.co/blog/insights-api
- Recent: 2026-09-21 blog: 7 ways competitive enablement boosts intel adoption https://www.crayon.co/blog/7-ways-competitive-enablement-boosts-intel-adoption
- Recent: 2026-07-14 blog: Crayon integrates competitive intelligence into glean for ai powered revenue teams https://www.crayon.co/blog/crayon-integrates-competitive-intelligence-into-glean-for-ai-powered-revenue-teams
- Recent: 2026-07-08 blog: State of competitive intelligence 2026 https://www.crayon.co/blog/state-of-competitive-intelligence-2026
- Recent: 2026-06-03 blog: Slack field agent https://www.crayon.co/blog/slack-field-agent
- Recent: 2026-04-29 blog: Crayon named a leader in the inaugural gartner magic quadrant for competitive and market intelligence platforms https://www.crayon.co/blog/crayon-named-a-leader-in-the-inaugural-gartner-magic-quadrant-for-competitive-and-market-intelligence-platforms

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.