# Contentful alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 173 of the 252 answers in the 1 category where Contentful holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/contentful/alternatives

## Named instead, most often (every category and segment added)

- WordPress: 47
- HubSpot Content Hub: 35
- Webflow CMS: 26
- dotCMS: 7
- Adobe Experience Manager: 6
- Framer: 3

## Content management systems for marketing sites

**Small business**: 80 of 84 answers did not name Contentful (Contentful is #11 of 12 at 0%).

- WordPress: first choice in 30 of those 80
- Webflow CMS: first choice in 23 of those 80
- HubSpot Content Hub: first choice in 17 of those 80
- Framer: first choice in 3 of those 80
- Wix: first choice in 2 of those 80
- Elementor: first choice in 1 of those 80
- Squarespace: first choice in 1 of those 80
- WordPress (self-hosted) or WordPress.com's free tier: first choice in 1 of those 80

**Mid-market**: 51 of 84 answers did not name Contentful (Contentful is #4 of 15 at 2%).

- HubSpot Content Hub: first choice in 15 of those 51
- WordPress: first choice in 15 of those 51
- Webflow CMS: first choice in 3 of those 51
- self-hosted WordPress: first choice in 1 of those 51

**Enterprise**: 42 of 84 answers did not name Contentful (Contentful is #4 of 14 at 10%).

- dotCMS: first choice in 7 of those 42
- Adobe Experience Manager: first choice in 6 of those 42
- HubSpot Content Hub: first choice in 3 of those 42
- WordPress: first choice in 2 of those 42
- Agility CMS: first choice in 1 of those 42
- Brightspot: first choice in 1 of those 42
- Core DNA: first choice in 1 of those 42
- Drupal: first choice in 1 of those 42

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.