# Cognism: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 144 judge labels across 8 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/cognism

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 2% | 9 | 15% | 13 |
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 4 | 13% | 55 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 8 | 13% | 53 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 21 | 11% | 9 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 34 | 25% | 8 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 68 | 25% | 4 |
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 0% | 49 | 0% | 1 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 56 | 0% | 1 |

## What the models said for it

- "For most teams, I'd recommend starting with Apollo's free tier + verification or Evaboot + a solid data provider like Cognism." (DeepSeek V4 Flash, Enrichment)
- "enrichment tools like Cognism or ZoomInfo offer the most immediate value" (MiniMax M2.5, CRM data quality)
- "GDPR-compliant, strong EU data quality, phone-verified mobile numbers" (GLM 4.7 FlashX, Sales intel)
- "For Enterprises: ZoomInfo or Cognism, depending on geography." (Grok 4.20, Enrichment)

## And against it

- "Avoid enterprise-heavy tools like ZoomInfo ($15K+/yr), Cognism (quote-based, high for non-EU focus)" (Grok 4.20, Enrichment)
- "and Cognism ($15K+/year) until your team and revenue justify that level of investment" (DeepSeek V4 Flash, Enrichment)
- "What to Avoid on a Tight Budget - ZoomInfo or Cognism: ... they're pricier" (Grok 4.20, Sales intel)
- "Stay away from platforms like ZoomInfo or Cognism initially" (Gemini 3.5 Flash, Sales intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 5 | 0 | 0 | 6 |
| GPT-5.4 mini | 0 | 5 | 0 | 2 | 7 |
| Gemini 3.5 Flash | 0 | 11 | 6 | 2 | 19 |
| Perplexity Sonar | 0 | 9 | 0 | 0 | 9 |
| Grok 4.20 | 2 | 8 | 3 | 2 | 15 |
| Mistral Small | 0 | 5 | 1 | 1 | 7 |
| DeepSeek V4 Flash | 1 | 6 | 0 | 5 | 12 |
| Llama 4 Maverick | 0 | 2 | 5 | 1 | 8 |
| Qwen 3.7 Flash | 0 | 10 | 0 | 4 | 14 |
| Kimi K2 | 1 | 7 | 2 | 2 | 12 |
| GLM 4.7 FlashX | 1 | 8 | 3 | 0 | 12 |
| MiniMax M2.5 | 1 | 2 | 4 | 0 | 7 |
| GPT-6 Luna | 0 | 5 | 0 | 0 | 5 |
| Muse Glimmer 30B | 0 | 6 | 4 | 1 | 11 |

## Sources returned with these answers

The sites and pages cited by the answers that named Cognism, from 349 of the 397 answers that named it (only the models that return a source list).

### Domains cited

- lemlist.com: 86
- prospeo.io: 79
- apollo.io: 77
- g2.com: 77
- hginsights.com: 71
- demandbase.com: 69
- miniloop.ai: 63
- coffee.ai: 56
- cognism.com: 48 (its own site)
- amplemarket.com: 47

### Pages cited

- https://salesrabbit.com/page/2: 42
- https://demandbase.com/blog/b2b-data-enrichment-tools: 39
- https://salespanel.io/resources/data-enrichment-tools: 39
- https://miniloop.ai/blog/b2b-data-enrichment: 37
- https://albato.com/blog/publications/best-data-enrichment-tools: 30
- https://lemlist.com/blog/data-enrichment-tools: 30
- https://amplemarket.com/blog/best-b2b-data-enrichment-tools: 26
- https://zapier.com/blog/data-enrichment-tools: 25

## In its own words

What Cognism's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: leader in premium sales intelligence (https://cognism.com/)
- For: Enterprise and mid-market sales, marketing and revenue operations teams working in B2B markets. Teams with at least 5 salespeople often see the most value, especially those prospecting into Europe. (https://cognism.com/)
- Price stated: Cognism pricing is based on your business needs. Cognism costs do differ depending on the package you choose, but we have no hidden cost associated with access to the platform, keeping your outgoings predictable. (https://cognism.com/)
- Free plan or trial: Free data sample (https://cognism.com/)
- Certifications: ISO 27001, SOC 2, GDPR, CCPA
- Customers named: Mollie, DinMo, Zick Learn, BearingPoint, AVEVA, Openprise, Sparta Global, SaleCycle

## What it publishes

Every page cognism.com exposes, read 2026-09-29: 1113 addresses. By kind, pages and the last 90 days:

- blog: 403 pages, 10 in the last 90 days, latest 2026-09-23
- case study: 56 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest 2026-04-24
- report or ebook: 11 pages, 0 in the last 90 days, latest 2023-11-28
- comparison: 41 pages, 0 in the last 90 days, latest 2025-10-16
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 16 pages, 1 in the last 90 days, latest 2026-09-21
- podcast or video: 7 pages, 0 in the last 90 days, latest 2025-11-19
- news or press: 43 pages, 2 in the last 90 days, latest 2026-09-16
- Recent: 2026-09-23 blog: Mcp server defined https://www.cognism.com/blog/mcp-server-defined
- Recent: 2026-09-22 blog: Choose mcp software gtm https://www.cognism.com/blog/choose-mcp-software-gtm
- Recent: 2026-09-21 glossary or explainer: What is mcp in ai https://www.cognism.com/blog/what-is-mcp-in-ai
- Recent: 2026-09-17 blog: Ai confidently wrong about your market https://www.cognism.com/blog/ai-confidently-wrong-about-your-market
- Recent: 2026-09-16 blog: B2b data api https://www.cognism.com/blog/b2b-data-api
- Recent: 2026-09-16 news or press: Ukas accredited iso 27001 and 27701 certification https://www.cognism.com/newsroom/ukas-accredited-iso-27001-and-27701-certification

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.