# Close: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 46 judge labels across 7 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/close

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Sales dialers and calling](https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/index.md) | 6% | 6 | 4% | 24 |
| [CRM](https://www.gane.ai/index/gtm/revops/crm/index.md) | 0% | 11 | 0% | 11 |
| [Sales engagement platforms](https://www.gane.ai/index/gtm/sales/sales-engagement/index.md) | 0% | 16 | 0% | 4 |
| [Call tracking platforms](https://www.gane.ai/index/gtm/marketing/call-tracking/index.md) | 0% | 25 | 0% | 2 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 76 | 50% | 2 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 41 | 0% | 2 |
| [Field sales tools](https://www.gane.ai/index/gtm/sales/field-sales-tools/index.md) | 0% | 42 | 0% | 1 |

## What the models said for it

- "Best Built-in CRM Dialer
Close – The dialer is the core product, fully integrated into their CRM" (GLM 4.7 FlashX, Dialers)
- "Close is often the top recommendation. It is a native CRM with a powerful built-in power dialer." (Qwen 3.7 Flash, Dialers)
- "Safer alternatives to consider first (based on cleaner records): Pipedrive, Close, or Apollo.io" (Grok 4.20, Sales engagement)
- "Close: Strong for SMB/mid-market, excellent CRM-native experience, power/parallel modes." (Grok 4.20, Dialers)

## And against it

- "Simple round‑robin, basic assignment rules | If you're small enough that custom routing isn't critical" (GLM 4.7 FlashX, Lead routing)
- "it's usually less "enterprise mid-market" than Orum/Nooks/Salesloft" (GPT-5.4 mini, Dialers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 2 | 2 | 1 | 0 | 5 |
| Mistral Small | 1 | 2 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 0 | 3 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 2 | 2 | 1 | 6 |
| MiniMax M2.5 | 0 | 4 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 4 | 0 | 6 |

## Sources returned with these answers

The sites and pages cited by the answers that named Close, from 120 of the 134 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 43
- alexberman.com: 40
- justcall.io: 33
- toolradar.com: 26
- g2.com: 25
- cloudtalk.io: 24
- outrightsystems.org: 24
- kixie.com: 16
- store.outrightcrm.com: 16
- aloware.com: 15

### Pages cited

- https://alexberman.com/best-sales-dialer-tools: 24
- https://blog.hubspot.com/sales/sales-dialer-software: 24
- https://outrightsystems.org/blog/best-dialer-software-for-smb-sales-teams: 24
- https://alexberman.com/top-sales-dialer-tools: 20
- https://store.outrightcrm.com/blog/best-power-dialer-software: 14
- https://alexberman.com/best-sales-dialer-software: 13
- https://toolradar.com/guides/best-power-dialers-for-sales-teams: 12
- https://clarify.ai/blog/sales-tools-for-small-businesses: 11

## In its own words

What Close's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The sales CRM built for calling, emailing, texting, automation and action (https://close.com/)
- For: teams that sell (https://close.com/)
- Price stated: Try for free (https://close.com/)
- Starting price: 9 (https://close.com/pricing)
- Free plan or trial: Try for free; No credit card required (https://close.com/)
- Integrations claimed: 100 (https://close.com/)
- Certifications: SOC 2 Type II
- Customers named: FollowUp.com, Sisu, ClientMatchmaking.com, Flatiron School, VIP Ignite, Career Evolved, Giveffect, Devvo

## What it publishes

Every page close.com exposes, read 2026-09-29: 2241 addresses. By kind, pages and the last 90 days:

- blog: 893 pages, 8 in the last 90 days, latest 2026-09-28
- case study: 14 pages, 0 in the last 90 days, latest 2025-05-15
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest 2020-03-03
- conference or event: 6 pages, 0 in the last 90 days, latest 2023-12-20
- report or ebook: 14 pages, 0 in the last 90 days, latest 2020-05-27
- comparison: 49 pages, 2 in the last 90 days, latest 2026-07-29
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 209 pages, 0 in the last 90 days, latest 2026-02-17
- podcast or video: 1 pages, 0 in the last 90 days, latest 2023-12-15
- Recent: 2026-09-28 blog: 7 fixes i make in every sales process https://close.com/blog/7-fixes-i-make-in-every-sales-process
- Recent: 2026-08-17 blog: Playbook to scaling sales teams https://close.com/blog/playbook-to-scaling-sales-teams
- Recent: 2026-07-29 comparison: Close vs pipedrive 2026 https://close.com/blog/close-vs-pipedrive-2026
- Recent: 2026-07-24 comparison: Pipedrive alternative https://close.com/blog/pipedrive-alternative
- Recent: 2026-07-21 blog: Sales pipeline crm https://close.com/blog/sales-pipeline-crm
- Recent: 2026-07-20 blog: No brainer workflows every sales team needs https://close.com/blog/no-brainer-workflows-every-sales-team-needs

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.