# Clay: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 109 judge labels across 11 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/clay

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 27% | 2 | 20% | 56 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 2% | 20 | 0% | 1 |
| [AI SDR agents](https://www.gane.ai/index/gtm/sales/ai-sdr-agents/index.md) | 0% | 14 | 7% | 14 |
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 9 | 0% | 10 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 24 | 0% | 8 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 19 | 0% | 8 |
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 0% | 16 | 0% | 6 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 52 | 0% | 2 |
| [Sales engagement platforms](https://www.gane.ai/index/gtm/sales/sales-engagement/index.md) | 0% | 33 | 0% | 2 |
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 0% | 32 | 0% | 1 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 97 | 0% | 1 |

## What the models said for it

- "If you want flexible AI workflows & multiple data vendors: Choose Clay to aggregate multiple providers using waterfall enrichment." (Gemini 3.5 Flash, Enrichment)
- "Apollo.io or Clay are the best choices due to their balance of cost, coverage, and ease of integration" (Mistral Small, Enrichment)
- "Clay | Waterfall logic across 150+ providers, programmable workflows, automation depth | From $149/mo" (Kimi K2, Enrichment)
- "Clay stands out as the best B2B data enrichment tool for most mid-market companies" (Grok 4.20, Enrichment)

## And against it

- "Avoid ZoomInfo ($15K+/year), Clay ($167–185+/month)" (DeepSeek V4 Flash, Enrichment)
- "Avoid enterprise-heavy tools like ZoomInfo ($15K+/yr), Cognism (quote-based, high for non-EU focus), or full Clay setups unless your free tier covers it" (Grok 4.20, Enrichment)
- "it is not a single authoritative database. It chains providers, requiring technical setup, provider management, and careful credit controls." (Perplexity Sonar, Enrichment)
- "Clay or other waterfall/orchestration tools, unless you audit the providers behind each workflow." (GPT-6 Luna, Enrichment)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 3 | 9 | 1 | 0 | 13 |
| Perplexity Sonar | 2 | 4 | 3 | 3 | 12 |
| Grok 4.20 | 2 | 4 | 4 | 1 | 11 |
| Mistral Small | 2 | 1 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 1 | 7 | 1 | 3 | 12 |
| Llama 4 Maverick | 1 | 4 | 3 | 0 | 8 |
| Qwen 3.7 Flash | 1 | 7 | 1 | 0 | 9 |
| Kimi K2 | 1 | 6 | 1 | 1 | 9 |
| GLM 4.7 FlashX | 2 | 4 | 1 | 0 | 7 |
| MiniMax M2.5 | 0 | 4 | 3 | 0 | 7 |
| GPT-6 Luna | 1 | 2 | 0 | 2 | 5 |
| Muse Glimmer 30B | 0 | 4 | 3 | 0 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named Clay, from 287 of the 310 answers that named it (only the models that return a source list).

### Domains cited

- lemlist.com: 69
- demandbase.com: 62
- gane.ai/index: 60
- miniloop.ai: 56
- albato.com: 54
- clay.com: 53 (its own site)
- prospeo.io: 52
- coffee.ai: 50
- g2.com: 48
- hginsights.com: 40

### Pages cited

- https://albato.com/blog/publications/best-data-enrichment-tools: 45
- https://demandbase.com/blog/b2b-data-enrichment-tools: 41
- https://miniloop.ai/blog/b2b-data-enrichment: 41
- https://lemlist.com/blog/data-enrichment-tools: 38
- https://salespanel.io/resources/data-enrichment-tools: 38
- https://zapier.com/blog/data-enrichment-tools: 33
- https://coffee.ai/articles/best-b2b-enrichment-tools-2026: 28
- https://snov.io/blog/data-enrichment-tools: 26

## In its own words

What Clay's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Build systems to grow revenue (https://clay.com/)
- For: GTM engineers (https://clay.com/)
- Price stated: Start for free today. No credit card required. (https://clay.com/)
- Starting price: 0 (https://clay.com/)
- Free plan or trial: 14-day Pro trial, no credit card required (https://clay.com/)
- Integrations claimed: 150 (https://www.clay.com/pricing); 200 (https://www.clay.com/use-cases/abm) (pages disagree)
- Certifications: SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001
- Customers named: Anthropic, Canva, Coverflex, ElevenLabs, Figma, Hex, Intercom, Legora

## What it publishes

Every page clay.com exposes, read 2026-09-29: 10141 addresses. By kind, pages and the last 90 days:

- blog: 265 pages, 0 in the last 90 days, latest undated
- case study: 34 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 3 pages, 1 in the last 90 days, latest 2026-07-14
- report or ebook: 120 pages, 12 in the last 90 days, latest 2026-07-20
- comparison: 27 pages, 0 in the last 90 days, latest undated
- template or tool: 337 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 275 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-07-20 report or ebook: Crm b2b sales https://www.clay.com/guides/best/crm-b2b-sales
- Recent: 2026-07-14 webinar or virtual event: Find print on demand companies https://www.clay.com/tools/find-print-on-demand-companies
- Recent: 2026-07-13 report or ebook: Gtm tools https://www.clay.com/guides/best/gtm-tools
- Recent: 2026-07-12 report or ebook: What is sales prospecting https://www.clay.com/guides/what-is-sales-prospecting
- Recent: 2026-07-09 report or ebook: How to find recently funded companies https://www.clay.com/guides/how-to-find-recently-funded-companies
- Recent: 2026-07-08 report or ebook: Sales engagement tools https://www.clay.com/guides/best/sales-engagement-tools

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.