# Clay alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 594 of the 756 answers in the 3 categories where Clay holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/clay/alternatives

## Named instead, most often (every category and segment added)

- Apollo.io: 155
- ZoomInfo SalesOS: 49
- AiSDR: 44
- Artisan Ava: 31
- ZoomInfo: 22
- 11x: 19

## Data enrichment

**Small business**: 37 of 84 answers did not name Clay (Clay is #2 of 9 at 5%).

- Apollo.io: first choice in 24 of those 37
- Snov.io: first choice in 3 of those 37
- HubSpot Breeze Intelligence: first choice in 1 of those 37
- Hunter: first choice in 1 of those 37

**Mid-market**: 43 of 84 answers did not name Clay (Clay is #2 of 9 at 27%).

- Apollo.io: first choice in 15 of those 43
- ZoomInfo: first choice in 2 of those 43
- Cleanlist: first choice in 1 of those 43
- Cognism: first choice in 1 of those 43
- HubSpot Breeze Intelligence: first choice in 1 of those 43
- Snov.io: first choice in 1 of those 43

**Enterprise**: 53 of 84 answers did not name Clay (Clay is #3 of 10 at 7%).

- ZoomInfo: first choice in 20 of those 53
- Cognism: first choice in 5 of those 53
- FullEnrich: first choice in 3 of those 53
- 6sense: first choice in 2 of those 53
- Demandbase: first choice in 2 of those 53
- People Data Labs: first choice in 2 of those 53
- HubSpot Breeze Intelligence: first choice in 1 of those 53
- LeadAngel: first choice in 1 of those 53

## AI SDR agents

**Small business**: 71 of 84 answers did not name Clay (Clay is #8 of 10 at 0%).

- AiSDR: first choice in 23 of those 71
- Apollo.io: first choice in 6 of those 71
- Artisan Ava: first choice in 5 of those 71
- CellCog: first choice in 3 of those 71
- B2B Rocket: first choice in 2 of those 71
- Buzz.ai: first choice in 2 of those 71
- Salesforge Agent Frank: first choice in 2 of those 71
- WorkAgent: first choice in 2 of those 71

**Mid-market**: 77 of 84 answers did not name Clay (Clay is #7 of 11 at 0%).

- AiSDR: first choice in 19 of those 77
- Artisan Ava: first choice in 11 of those 77
- Apollo.io: first choice in 8 of those 77
- 11x: first choice in 5 of those 77
- AiSDR Solo: first choice in 2 of those 77
- Reply.io Jason: first choice in 2 of those 77
- Unify: first choice in 2 of those 77
- Amplemarket Duo: first choice in 1 of those 77

**Enterprise**: 79 of 84 answers did not name Clay (Clay is #9 of 10 at 0%).

- Artisan Ava: first choice in 15 of those 79
- 11x: first choice in 14 of those 79
- Regie.ai: first choice in 5 of those 79
- 11x Alice: first choice in 3 of those 79
- Salesforce Agentforce SDR: first choice in 3 of those 79
- AiSDR: first choice in 2 of those 79
- Outreach: first choice in 2 of those 79
- Qualified Piper: first choice in 2 of those 79

## Sales intelligence and contact data

**Small business**: 79 of 84 answers did not name Clay.

- Apollo.io: first choice in 57 of those 79
- Lusha: first choice in 3 of those 79
- Hunter: first choice in 2 of those 79
- Cognism: first choice in 1 of those 79
- Databar: first choice in 1 of those 79
- Origami: first choice in 1 of those 79
- ZoomInfo SalesOS: first choice in 1 of those 79

**Mid-market**: 75 of 84 answers did not name Clay (Clay is #8 of 13 at 0%).

- Apollo.io: first choice in 41 of those 75
- ZoomInfo SalesOS: first choice in 6 of those 75
- Hunter: first choice in 1 of those 75
- ReachStream: first choice in 1 of those 75

**Enterprise**: 80 of 84 answers did not name Clay.

- ZoomInfo SalesOS: first choice in 42 of those 80
- Cognism: first choice in 5 of those 80
- Apollo.io: first choice in 4 of those 80
- 6sense Sales Intelligence: first choice in 1 of those 80
- Amplemarket: first choice in 1 of those 80
- Demandbase: first choice in 1 of those 80
- Dun & Bradstreet Hoovers: first choice in 1 of those 80
- FullEnrich: first choice in 1 of those 80

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.