# Census alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 320 of the 504 answers in the 2 categories where Census holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/census/alternatives

## Named instead, most often (every category and segment added)

- Segment: 62
- Hightouch: 44
- BigQuery: 35
- Salesforce Data Cloud: 34
- HubSpot CDP: 16
- RudderStack: 14

## Data warehouse and reverse ETL for marketing

**Small business**: 31 of 84 answers did not name Census (Census is #4 of 18 at 4%).

- BigQuery: first choice in 20 of those 31
- Hightouch: first choice in 12 of those 31
- Airbyte: first choice in 1 of those 31
- DuckDB: first choice in 1 of those 31
- Hightouch Basic Reverse ETL: first choice in 1 of those 31
- MetricHero: first choice in 1 of those 31
- MotherDuck: first choice in 1 of those 31

**Mid-market**: 28 of 84 answers did not name Census (Census is #4 of 12 at 8%).

- BigQuery: first choice in 11 of those 28
- Hightouch: first choice in 7 of those 28
- Airbyte: first choice in 6 of those 28
- Snowflake: first choice in 3 of those 28
- Skyvia: first choice in 2 of those 28
- Multiwoven: first choice in 1 of those 28
- PostgreSQL: first choice in 1 of those 28
- RudderStack Reverse ETL: first choice in 1 of those 28

**Enterprise**: 29 of 84 answers did not name Census (Census is #3 of 12 at 10%).

- Hightouch: first choice in 19 of those 29
- Snowflake: first choice in 9 of those 29
- BigQuery: first choice in 4 of those 29
- Amazon Redshift: first choice in 1 of those 29
- Fivetran: first choice in 1 of those 29
- Integrate.io: first choice in 1 of those 29
- Matia: first choice in 1 of those 29

## Customer data platforms

**Small business**: 79 of 84 answers did not name Census.

- Segment: first choice in 32 of those 79
- HubSpot CDP: first choice in 14 of those 79
- RudderStack: first choice in 7 of those 79
- Customer.io: first choice in 3 of those 79
- Klaviyo Data Platform: first choice in 3 of those 79
- HubSpot Marketing Hub: first choice in 2 of those 79
- Insider: first choice in 2 of those 79
- Able CDP: first choice in 1 of those 79

**Mid-market**: 79 of 84 answers did not name Census (Census is #8 of 14 at 2%).

- Segment: first choice in 27 of those 79
- RudderStack: first choice in 7 of those 79
- Salesforce Data Cloud: first choice in 4 of those 79
- Hightouch: first choice in 3 of those 79
- ActionIQ: first choice in 2 of those 79
- Amperity: first choice in 2 of those 79
- BlueConic: first choice in 2 of those 79
- HubSpot CDP: first choice in 2 of those 79

**Enterprise**: 74 of 84 answers did not name Census (Census is #10 of 12 at 0%).

- Salesforce Data Cloud: first choice in 30 of those 74
- Adobe Real-Time CDP: first choice in 8 of those 74
- Tealium Customer Data Hub: first choice in 7 of those 74
- Hightouch: first choice in 3 of those 74
- Segment: first choice in 3 of those 74
- Treasure Data: first choice in 3 of those 74
- ActionIQ: first choice in 2 of those 74
- Microsoft Dynamics 365 Customer Insights: first choice in 1 of those 74

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.