# Cello: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 2 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/cello

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 2% | 9 | 0% | 7 |
| [Referral and partner programs](https://www.gane.ai/index/gtm/partner/referral-and-partner-programs/index.md) | 0% | 21 | 0% | 6 |

## What the models said for it

- "SaaS product with in-app referrals and predictable billing → Cello." (Muse Glimmer 30B, Loyalty)
- "Cello provides native in-app SDKs (React, iOS, Web) and handles global compliance and billing event synchronization." (Gemini 3.5 Flash, Loyalty)
- "Choose Cello or GrowSurf if: You're a B2B SaaS company focused on product-led growth through in-product referrals." (MiniMax M2.5, Loyalty)
- "If you're a B2B SaaS company with a product-led growth model, Cello is likely the better technical fit." (Kimi K2, Loyalty)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Cello, from 42 of the 42 answers that named it (only the models that return a source list).

### Domains cited

- cello.so: 34 (its own site)
- geekflare.com: 18
- openloyalty.io: 18
- getapp.com: 15
- softwareadvice.com: 15
- capterra.com: 14
- growsurf.com: 14
- 99minds.io: 12
- referral-factory.com: 12
- albato.com: 11

### Pages cited

- https://cello.so/blog/best-b2b-referral-software-guide: 25
- https://geekflare.com/guides/best-referral-program-software: 18
- https://openloyalty.io/insider/best-referral-software: 18
- https://99minds.io/blog/referral-marketing-software: 12
- https://getapp.com/marketing-software/referral-marketing: 12
- https://albato.com/blog/publications/best-referral-program-software: 11
- https://capterra.com/referral-software: 9
- https://growsurf.com/blog/mega-list-of-referral-software: 9

## In its own words

What Cello's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Cello is the AI-powered referral platform for building and automating User Referral and Partner programs. (https://cello.so/)
- For: SaaS (https://cello.so/)
- Price stated: No unnecessary complexity – just pricing that matches your stage and goals. (https://cello.so/)
- Starting price: 0 (https://cello.so/pricing)
- Free plan or trial: Start for free (https://cello.so/)
- Certifications: GDPR, CCPA
- Hosting: EU
- Customers named: Hera, Typeform, veed, Smoobu, tl;dv, Plancraft, Dexxter, sevDesk

## What it publishes

Every page cello.so exposes, read 2026-09-29: 350 addresses. By kind, pages and the last 90 days:

- blog: 122 pages, 55 in the last 90 days, latest 2026-09-22
- case study: 19 pages, 3 in the last 90 days, latest 2026-09-16
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-10-07
- report or ebook: 29 pages, 0 in the last 90 days, latest undated
- comparison: 20 pages, 9 in the last 90 days, latest 2026-09-15
- template or tool: 2 pages, 1 in the last 90 days, latest 2026-09-08
- glossary or explainer: 48 pages, 11 in the last 90 days, latest 2026-09-07
- Recent: 2026-09-22 blog: Referral rewards free months credits upgrades https://cello.so/blog/referral-rewards-free-months-credits-upgrades
- Recent: 2026-09-22 blog: Referral incentives b2b saas https://cello.so/blog/referral-incentives-b2b-saas
- Recent: 2026-09-22 blog: Referral reward structure b2b saas guide https://cello.so/blog/referral-reward-structure-b2b-saas-guide
- Recent: 2026-09-22 blog: Referral triggers product moments https://cello.so/blog/referral-triggers-product-moments
- Recent: 2026-09-16 case study: Dynamic mockups https://cello.so/customers/dynamic-mockups
- Recent: 2026-09-15 comparison: Rewardful alternatives https://cello.so/blog/rewardful-alternatives

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.