# BuzzSumo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 22 judge labels across 5 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/buzzsumo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 24 | 33% | 12 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 42 | 20% | 5 |
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 0% | 89 | 33% | 3 |
| [Influencer platforms](https://www.gane.ai/index/gtm/marketing/influencer-platforms/index.md) | 0% | 40 | 0% | 1 |
| [SEO and content optimization platforms](https://www.gane.ai/index/gtm/marketing/seo-content-optimization/index.md) | 0% | 37 | 0% | 1 |

## What the models said for it

- "Content Ideation & Writing: BuzzSumo,  Jasper (formerly Jarvis)." (MiniMax M2.5, SEO)
- "Best for Inbound & Content Marketing: BuzzSumo (BuzzStream + Monitor)" (Qwen 3.7 Flash, PR)
- "Best for content-driven PR strategies and identifying trending topics" (MiniMax M2.5, PR)
- "Choose BuzzSumo for trend, competitor, and influencer discovery." (Perplexity Sonar, Content marketing)

## And against it

- "They may be unsuitable where minute-by-minute response matters because reported refresh rates can be hourly" (Perplexity Sonar, PR)
- "more focused on brand monitoring, social listening, or content research, with lighter PR workflows" (GLM 4.7 FlashX, PR)
- "May not provide comparative analytics and is not recommended for certain use cases" (Llama 4 Maverick, PR)
- "Less about real-time monitoring, more on research and influencer engagement." (Grok 4.20, PR)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 0 | 3 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 1 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 3 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named BuzzSumo, from 42 of the 49 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 17
- brand24.com: 16
- linkedin.com: 12
- softwareadvice.com: 11
- blog.hubspot.com: 10
- gane.ai/index: 10
- guideflow.com: 10
- capterra.com: 9
- getapp.com: 9
- agilitypr.com: 8

### Pages cited

- https://brand24.com/blog/best-pr-monitoring-tools: 15
- https://linkedin.com/pulse/media-monitoring-showdown-which-tools-truly-deliver-muhammad-farhan-8gvee: 9
- https://cloro.dev/blog/media-monitoring-tools: 7
- https://newsdata.io/blog/media-monitoring-tools: 7
- https://agilitypr.com/pr-news/agility-news-reports/top-pr-tools-for-2026: 6
- https://blog.hubspot.com/agency/tools-for-public-relations: 6
- https://learn.g2.com/best-media-monitoring-software: 6
- https://ereleases.com/best-media-monitoring-tools-small-businesses-complete-guide: 5

## In its own words

What BuzzSumo's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Media Mentions In Minutes. Content Ideas For Days. (https://buzzsumo.com/)
- For: For marketers and marketing agencies wanting to take their content to the next level. (https://buzzsumo.com/)
- Price stated: We've got payment options for all budgets, and a 20% cost saving on annual plans. (https://buzzsumo.com/)
- Starting price: 199 (https://buzzsumo.com/)
- Free plan or trial: Free Trial (https://buzzsumo.com/)
- Customers named: Rise at Seven, theCLIKK, Connective3, SparkToro, Story & Search, Erika Heald Marketing

## What it publishes

Every page buzzsumo.com exposes, read 2026-09-29: 722 addresses. By kind, pages and the last 90 days:

- blog: 264 pages, 0 in the last 90 days, latest 2023-11-30
- case study: 32 pages, 0 in the last 90 days, latest 2023-08-16
- webinar or virtual event: 27 pages, 0 in the last 90 days, latest 2022-01-28
- report or ebook: 29 pages, 0 in the last 90 days, latest 2024-07-04
- comparison: 10 pages, 0 in the last 90 days, latest 2023-10-18
- template or tool: 2 pages, 0 in the last 90 days, latest 2020-02-10
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 3 pages, 0 in the last 90 days, latest undated
- Recent: 2024-07-04 report or ebook: 5269261 introducing buzzsumo facebook tools http://help.buzzsumo.com/en/articles/5269261-introducing-buzzsumo-facebook-tools
- Recent: 2023-11-30 blog: Pr link building https://buzzsumo.com/blog/pr-link-building
- Recent: 2023-11-27 blog: How to use buzzsumo thirty days https://buzzsumo.com/blog/how-to-use-buzzsumo-thirty-days
- Recent: 2023-11-04 blog: Most shared headlines study https://buzzsumo.com/blog/most-shared-headlines-study
- Recent: 2023-11-04 blog: View https://buzzsumo.com/resources/hundred-million-best-headlines-study/view/
- Recent: 2023-11-03 blog: Content pruning https://buzzsumo.com/blog/content-pruning

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.