# Brevo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 168 judge labels across 12 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/brevo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 22% | 2 | 7% | 29 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 11% | 3 | 5% | 55 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 10% | 2 | 4% | 26 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 7% | 5 | 0% | 20 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 5% | 6 | 0% | 7 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 4% | 5 | 0% | 15 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 2% | 7 | 0% | 5 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 21 | 0% | 5 |
| [Email deliverability and testing tools](https://www.gane.ai/index/gtm/marketing/email-deliverability-and-testing/index.md) | 0% | 33 | 0% | 3 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 60 | 0% | 1 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 67 | 0% | 1 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 79 | 0% | 1 |

## What the models said for it

- "I'd lean toward Brevo for most small businesses because it combines affordable pricing, a free plan, and multichannel features" (GPT-5.4 mini, Marketing automation)
- "I'd recommend starting with SimpleTexting or Brevo as they offer the best balance of affordability and essential features." (MiniMax M2.5, SMS & WhatsApp)
- "The best marketing automation platform for a company with a limited budget is Brevo, which offers a free plan and starts at $9/mo" (Llama 4 Maverick, Marketing automation)
- "Brevo (formerly Sendinblue) stands out as the best overall marketing automation platform for companies with a limited budget." (Grok 4.20, Marketing automation)

## And against it

- "Occasional performance issues, slight data import issues, UI needs improvement, occasional bugs" (GLM 4.7 FlashX, Email marketing)
- "platforms mentioned include Mailchimp, Constant Contact, Brevo, and Adobe Marketo Engage" (Llama 4 Maverick, Email marketing)
- "traditional broadcast email software like Mailchimp or Brevo usually isn't enough" (Gemini 3.5 Flash, Email marketing)
- "recent review analysis flags reliability issues and frequent outages" (GPT-5.4 mini, Marketing automation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 5 | 5 | 0 | 12 |
| GPT-5.4 mini | 5 | 4 | 2 | 1 | 12 |
| Gemini 3.5 Flash | 1 | 13 | 0 | 1 | 15 |
| Perplexity Sonar | 4 | 5 | 3 | 0 | 12 |
| Grok 4.20 | 1 | 10 | 2 | 1 | 14 |
| Mistral Small | 3 | 3 | 2 | 0 | 8 |
| DeepSeek V4 Flash | 2 | 12 | 1 | 0 | 15 |
| Llama 4 Maverick | 2 | 5 | 5 | 1 | 13 |
| Qwen 3.7 Flash | 2 | 4 | 3 | 0 | 9 |
| Kimi K2 | 2 | 8 | 7 | 0 | 17 |
| GLM 4.7 FlashX | 2 | 6 | 5 | 2 | 15 |
| MiniMax M2.5 | 4 | 5 | 2 | 0 | 11 |
| GPT-6 Luna | 0 | 4 | 2 | 0 | 6 |
| Muse Glimmer 30B | 3 | 1 | 5 | 0 | 9 |

## Sources returned with these answers

The sites and pages cited by the answers that named Brevo, from 440 of the 479 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 136
- capterra.com: 126
- fitsmallbusiness.com: 126
- brevo.com: 86 (its own site)
- forbes.com: 85
- softwareadvice.com: 81
- toolradar.com: 67
- braze.com: 65
- zapier.com: 63
- sequenzy.com: 53

### Pages cited

- https://fitsmallbusiness.com/best-email-marketing-software: 54
- https://fitsmallbusiness.com/best-marketing-automation-software: 46
- https://forbes.com/advisor/business/software/best-email-marketing-software: 46
- https://capterra.com/resources/best-email-marketing-software-small-business-reviews: 40
- https://braze.com/resources/articles/best-email-marketing-platforms: 36
- https://hostinger.com/tutorials/best-email-marketing-platforms: 36
- https://softwareadvice.com/sms-marketing: 33
- https://technologyadvice.com/email-marketing-software/best-b2b-email-marketing-software: 28

## The company

Brevo; https://www.brevo.com/; Paris, France; founded 2012; about 1,000 employees (2025). From Wikidata, fetched 2026-09-14.

## In its own words

What Brevo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Brevo is the leading Customer Platform designed to efficiently build meaningful relationships at scale. (https://brevo.com/)
- For: businesses (https://brevo.com/)
- Price stated: Free, Starter, Standard, Professional, Enterprise (https://brevo.com/)
- Starting price: 0 (https://brevo.com/)
- Free plan or trial: Try it free; Sign up free; No credit card required. (https://brevo.com/)
- Integrations claimed: 150 (https://brevo.com/)
- Customers named: Adbloom, Buffalo Grill, Suntransfers

## What it publishes

Every page brevo.com exposes, read 2026-09-29: 8421 addresses. By kind, pages and the last 90 days:

- blog: 460 pages, 0 in the last 90 days, latest undated
- case study: 126 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 8 pages, 0 in the last 90 days, latest 2025-02-19
- conference or event: 2 pages, 0 in the last 90 days, latest 2022-11-01
- report or ebook: 28 pages, 0 in the last 90 days, latest undated
- comparison: 45 pages, 0 in the last 90 days, latest undated
- template or tool: 4 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 127 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest 2024-03-06
- news or press: 21 pages, 0 in the last 90 days, latest undated
- Recent: 2025-02-19 webinar or virtual event: 3142 https://community.brevo.com/t/setting-up-a-brevo-automation-for-a-webinar-reminder-sequence-based-on-a-fixed-end-date/3142
- Recent: 2024-09-27 webinar or virtual event: 2173 https://community.brevo.com/t/cta-button-to-plug-into-wordpress-for-webinar-on-multiple-dates/2173
- Recent: 2024-03-06 podcast or video: 883 https://community.brevo.com/t/player-podcast-dans-campagne-email/883
- Recent: 2022-11-01 conference or event: Engineering meetup 2022 https://engineering.brevo.com/engineering-meetup-2022

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.