# Braze: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 193 judge labels across 14 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/braze

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 15% | 3 | 27% | 49 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 12% | 2 | 24% | 46 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 4% | 5 | 24% | 21 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 0% | 27 | 13% | 23 |
| [In-app messaging and customer communications](https://www.gane.ai/index/gtm/customer/in-app-messaging-and-customer-communications/index.md) | 0% | 20 | 17% | 18 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 12 | 8% | 12 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 22 | 25% | 8 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 0% | 16 | 20% | 5 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 128 | 50% | 4 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 61 | 0% | 2 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 141 | 50% | 2 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 42 | 0% | 1 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 60 | 0% | 1 |
| [Tag management](https://www.gane.ai/index/gtm/gtm-data/tag-management/index.md) | 0% | 47 | 100% | 1 |

## What the models said for it

- "For most mid-market B2B apps, a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack" (GLM 4.7 FlashX, Mobile apps)
- "Most robust analytics and enterprise-grade features; pricing is quote-only (MAU + usage-based); steep learning curve and implementation cost" (DeepSeek V4 Flash, In-app messaging)
- "Braze | Enterprise lifecycle marketing & product teams | Best-in-class cross-channel orchestration, dynamic personalization, and scale." (Gemini 3.5 Flash, Mobile & push)
- "Braze is a broader customer engagement platform with in-app messages, Content Cards, push, email, SMS/MMS/RCS, WhatsApp, and web push" (GPT-5.4 mini, In-app messaging)

## And against it

- "notably high negative rating (47% criticized) and is flagged as a "challenger=held" since September 2026, indicating significant criticism or dissatisfaction" (Mistral Small, Proximity)
- "Avoid Braze unless you have a clear need for its advanced capabilities *and* a budget to match—it's often overkill and overpriced" (Kimi K2, Mobile apps)
- "Avoid pure omnichannel tools (e.g., Braze, Klaviyo) unless they have dedicated channel/partner modules" (Grok 4.20, Channel marketing)
- "What to Avoid for Mid-Sized B2B: Braze is excellent but overkill for most mid-sized companies" (GLM 4.7 FlashX, Mobile & push)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 4 | 4 | 1 | 9 |
| GPT-5.4 mini | 5 | 3 | 0 | 1 | 9 |
| Gemini 3.5 Flash | 3 | 3 | 5 | 3 | 14 |
| Perplexity Sonar | 2 | 5 | 0 | 10 | 17 |
| Grok 4.20 | 5 | 8 | 5 | 6 | 24 |
| Mistral Small | 2 | 4 | 7 | 2 | 15 |
| DeepSeek V4 Flash | 1 | 8 | 3 | 8 | 20 |
| Llama 4 Maverick | 0 | 2 | 6 | 1 | 9 |
| Qwen 3.7 Flash | 2 | 6 | 3 | 3 | 14 |
| Kimi K2 | 0 | 5 | 4 | 4 | 13 |
| GLM 4.7 FlashX | 2 | 3 | 3 | 1 | 9 |
| MiniMax M2.5 | 2 | 4 | 6 | 2 | 14 |
| GPT-6 Luna | 0 | 6 | 1 | 0 | 7 |
| Muse Glimmer 30B | 1 | 6 | 11 | 1 | 19 |

## Sources returned with these answers

The sites and pages cited by the answers that named Braze, from 540 of the 612 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 246
- braze.com: 179 (its own site)
- gane.ai/index: 148
- onesignal.com: 117
- softwareadvice.com: 94
- guideflow.com: 92
- capterra.com: 67
- getvero.com: 66
- thecmo.com: 64
- insiderone.com: 62

### Pages cited

- https://braze.com/resources/articles/best-sms-marketing-platforms: 88
- https://vibes.com/blog/best-sms-marketing-platforms: 60
- https://g2.com/software/sms-marketing: 58
- https://onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared: 57
- https://softwareadvice.com/sms-marketing: 46
- https://thecmo.com/tools/best-proximity-marketing-software: 42
- https://mobileappdaily.com/products/best-mobile-marketing-software: 40
- https://getvero.com/resources/top-6-sms-marketing-platforms-for-b2b-in-2026: 39

## The company

Braze; https://www.braze.com/; New York City, United States; founded 2011. From Wikidata, fetched 2026-09-14.

## In its own words

What Braze's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™ (https://braze.com/)
- For: brands (https://braze.com/)
- Price stated: Pricing (https://braze.com/)
- Free plan or trial: Start a Free Trial (https://braze.com/)
- Certifications: ISO 27001, SOC 2 Type II
- Customers named: Pizza Hut, BEES/Anheuser Busch-InBev, Virgin Red, Hugosave, Papa Johns UK, Sonder, sweetgreen, DutchBros

## What it publishes

Every page braze.com exposes, read 2026-09-29: 5107 addresses. By kind, pages and the last 90 days:

- blog: 2225 pages, 56 in the last 90 days, latest 2026-09-24
- case study: 194 pages, 5 in the last 90 days, latest 2026-09-01
- webinar or virtual event: 192 pages, 0 in the last 90 days, latest undated
- conference or event: 17 pages, 0 in the last 90 days, latest undated
- report or ebook: 6 pages, 0 in the last 90 days, latest undated
- comparison: 27 pages, 1 in the last 90 days, latest 2026-07-21
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 20 pages, 0 in the last 90 days, latest 2026-01-21
- podcast or video: 199 pages, 0 in the last 90 days, latest undated
- news or press: 95 pages, 3 in the last 90 days, latest 2026-09-24
- Recent: 2026-09-24 blog: Microsoft outlook hotmail email deliverability https://www.braze.com/resources/articles/microsoft-outlook-hotmail-email-deliverability
- Recent: 2026-09-24 news or press: Braze named a leader in 2026 gartner magic quadrant for multichannel marketing hubs for fourth consecutive year https://www.braze.com/press-releases/braze-named-a-leader-in-2026-gartner-magic-quadrant-for-multichannel-marketing-hubs-for-fourth-consecutive-year
- Recent: 2026-09-24 blog: Braze named leader 2026 gartner magic quadrant https://www.braze.com/resources/articles/braze-named-leader-2026-gartner-magic-quadrant
- Recent: 2026-09-23 blog: Email deliverability 101 https://www.braze.com/resources/articles/email-deliverability-101
- Recent: 2026-09-22 blog: Ip warming practical guide https://www.braze.com/resources/articles/ip-warming-practical-guide
- Recent: 2026-09-22 blog: Braze account objects spotlight https://www.braze.com/resources/articles/braze-account-objects-spotlight

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.