# Braze alternatives: what AI models name instead, November 2026 Gane Index, November 2026 Edition. 1,220 of the 1,512 answers in the 6 categories where Braze holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/braze/alternatives ## Named instead, most often (every category and segment added) - OneSignal: 100 - HubSpot Marketing Hub: 74 - Brevo: 53 - Intercom: 47 - ActiveCampaign: 40 - Adobe Marketo Engage: 37 ## Mobile marketing and push **Small business**: 80 of 84 answers did not name Braze (Braze is #11 of 18 at 2%). - OneSignal: first choice in 36 of those 80 - SimpleTexting: first choice in 10 of those 80 - Brevo: first choice in 5 of those 80 - Omnisend: first choice in 4 of those 80 - SlickText: first choice in 3 of those 80 - TextMagic: first choice in 3 of those 80 - Twilio Programmable Messaging: first choice in 3 of those 80 - ActiveCampaign: first choice in 2 of those 80 **Mid-market**: 57 of 84 answers did not name Braze (Braze is #3 of 18 at 15%). - OneSignal: first choice in 19 of those 57 - Customer.io: first choice in 7 of those 57 - Omnisend: first choice in 3 of those 57 - Brevo: first choice in 2 of those 57 - Firebase Cloud Messaging: first choice in 2 of those 57 - Attentive: first choice in 1 of those 57 - EZ Texting: first choice in 1 of those 57 - Klaviyo: first choice in 1 of those 57 **Enterprise**: 28 of 84 answers did not name Braze (Braze is #1 of 13 at 55%). - OneSignal: first choice in 4 of those 28 - Staffbase: first choice in 2 of those 28 - Twilio Programmable Messaging: first choice in 2 of those 28 - Attentive: first choice in 1 of those 28 - Pushwoosh: first choice in 1 of those 28 ## Mobile apps **Small business**: 78 of 84 answers did not name Braze (Braze is #7 of 16 at 4%). - OneSignal: first choice in 20 of those 78 - Apple Search Ads: first choice in 10 of those 78 - Google App Campaigns: first choice in 9 of those 78 - AppsFlyer: first choice in 4 of those 78 - Meta Advantage+ App Campaigns: first choice in 4 of those 78 - Adjust: first choice in 3 of those 78 - AppTweak: first choice in 3 of those 78 - Branch: first choice in 3 of those 78 **Mid-market**: 59 of 84 answers did not name Braze (Braze is #2 of 19 at 12%). - Apple Search Ads: first choice in 6 of those 59 - Meta Advantage+ App Campaigns: first choice in 6 of those 59 - Customer.io: first choice in 4 of those 59 - AppsFlyer: first choice in 2 of those 59 - Firebase: first choice in 2 of those 59 - Google Ads: first choice in 2 of those 59 - Google App Campaigns: first choice in 2 of those 59 - Mixpanel: first choice in 2 of those 59 **Enterprise**: 40 of 84 answers did not name Braze (Braze is #1 of 13 at 60%). - AppsFlyer: first choice in 3 of those 40 - CleverTap: first choice in 2 of those 40 - Kochava: first choice in 2 of those 40 - Adjust: first choice in 1 of those 40 - HighLevel: first choice in 1 of those 40 - MoEngage: first choice in 1 of those 40 - Singular: first choice in 1 of those 40 ## Retail, proximity and IoT marketing **Small business**: 80 of 84 answers did not name Braze (Braze is #10 of 10 at 0%). - Radar: first choice in 19 of those 80 - Foursquare Proximity: first choice in 5 of those 80 - Beambox: first choice in 4 of those 80 - Uniqode: first choice in 4 of those 80 - CleverTap: first choice in 2 of those 80 - Google Ads: first choice in 2 of those 80 - Google Business Profile: first choice in 2 of those 80 - GroundTruth: first choice in 2 of those 80 **Mid-market**: 71 of 84 answers did not name Braze (Braze is #5 of 10 at 4%). - Foursquare Proximity: first choice in 8 of those 71 - Radar: first choice in 4 of those 71 - Uniqode: first choice in 4 of those 71 - Blip: first choice in 2 of those 71 - Bluedot: first choice in 2 of those 71 - Estimote: first choice in 2 of those 71 - Google: first choice in 2 of those 71 - Google Ads: first choice in 2 of those 71 **Enterprise**: 69 of 84 answers did not name Braze (Braze is #4 of 10 at 2%). - Foursquare Proximity: first choice in 10 of those 69 - Radar: first choice in 10 of those 69 - CleverTap: first choice in 2 of those 69 - Google: first choice in 2 of those 69 - Yext: first choice in 2 of those 69 - Adobe Marketo Engage: first choice in 1 of those 69 - Appspace: first choice in 1 of those 69 - Bluedot: first choice in 1 of those 69 ## SMS and WhatsApp marketing platforms **Small business**: 84 of 84 answers did not name Braze. - EZ Texting: first choice in 15 of those 84 - SimpleTexting: first choice in 15 of those 84 - Brevo: first choice in 13 of those 84 - ActiveCampaign: first choice in 5 of those 84 - Klaviyo SMS: first choice in 5 of those 84 - WATI: first choice in 5 of those 84 - Twilio Programmable Messaging: first choice in 4 of those 84 - Salesmsg: first choice in 3 of those 84 **Mid-market**: 75 of 84 answers did not name Braze (Braze is #17 of 20 at 0%). - Customer.io: first choice in 10 of those 75 - Brevo: first choice in 7 of those 75 - Klaviyo SMS: first choice in 5 of those 75 - Twilio Programmable Messaging: first choice in 5 of those 75 - Respond.io: first choice in 4 of those 75 - SimpleTexting: first choice in 4 of those 75 - Omnisend: first choice in 3 of those 75 - Salesmsg: first choice in 3 of those 75 **Enterprise**: 54 of 84 answers did not name Braze (Braze is #1 of 14 at 19%). - Twilio Programmable Messaging: first choice in 12 of those 54 - Infobip: first choice in 7 of those 54 - TrueDialog: first choice in 6 of those 54 - Sinch: first choice in 2 of those 54 - Telnyx: first choice in 2 of those 54 - ActiveCampaign: first choice in 1 of those 54 - Gupshup: first choice in 1 of those 54 - Meta WhatsApp Business Platform: first choice in 1 of those 54 ## In-app messaging and customer communications **Small business**: 82 of 84 answers did not name Braze (Braze is #15 of 16 at 0%). - Intercom: first choice in 23 of those 82 - OneSignal: first choice in 12 of those 82 - Crisp: first choice in 8 of those 82 - Stream Chat: first choice in 4 of those 82 - CometChat: first choice in 3 of those 82 - Slack: first choice in 3 of those 82 - Tidio: first choice in 3 of those 82 - Customer.io: first choice in 2 of those 82 **Mid-market**: 75 of 84 answers did not name Braze (Braze is #9 of 12 at 0%). - Intercom: first choice in 20 of those 75 - OneSignal: first choice in 9 of those 75 - Signal: first choice in 7 of those 75 - Userpilot: first choice in 6 of those 75 - Tencent RTC Chat: first choice in 3 of those 75 - Appcues: first choice in 2 of those 75 - Crisp: first choice in 2 of those 75 - Pendo: first choice in 2 of those 75 **Enterprise**: 58 of 84 answers did not name Braze (Braze is #4 of 15 at 7%). - CometChat: first choice in 7 of those 58 - Pendo: first choice in 5 of those 58 - Intercom: first choice in 4 of those 58 - Knock: first choice in 4 of those 58 - Sendbird: first choice in 4 of those 58 - Microsoft Teams: first choice in 3 of those 58 - Slack: first choice in 3 of those 58 - Stream Chat: first choice in 2 of those 58 ## Marketing automation and campaign management **Small business**: 84 of 84 answers did not name Braze. - ActiveCampaign: first choice in 30 of those 84 - HubSpot Marketing Hub: first choice in 29 of those 84 - Brevo: first choice in 15 of those 84 - Mailchimp: first choice in 2 of those 84 - Constant Contact: first choice in 1 of those 84 - MailerLite: first choice in 1 of those 84 **Mid-market**: 80 of 84 answers did not name Braze (Braze is #10 of 12 at 0%). - HubSpot Marketing Hub: first choice in 41 of those 80 - Brevo: first choice in 11 of those 80 - ActiveCampaign: first choice in 2 of those 80 - Mailchimp: first choice in 2 of those 80 - MailerLite: first choice in 2 of those 80 - GoHighLevel: first choice in 1 of those 80 - HubSpot Sales Hub: first choice in 1 of those 80 - Keap: first choice in 1 of those 80 **Enterprise**: 66 of 84 answers did not name Braze (Braze is #6 of 10 at 0%). - Adobe Marketo Engage: first choice in 36 of those 66 - Salesforce Marketing Cloud: first choice in 5 of those 66 - HubSpot Marketing Hub: first choice in 4 of those 66 - Salesforce Marketing Cloud Account Engagement: first choice in 3 of those 66 - Adobe Experience Manager: first choice in 1 of those 66 - Bitrix24: first choice in 1 of those 66 - Oracle Eloqua: first choice in 1 of those 66 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.