# Brandwatch Influence: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 1 category by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/brandwatch-influence

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Influencer platforms](https://www.gane.ai/index/gtm/marketing/influencer-platforms/index.md) | 2% | 18 | 20% | 5 |

## What the models said for it

- "Top Recommendation: Brandwatch Influencer Marketing Software" (GLM 4.7 FlashX, Influencer)
- "If you already use their social suites, these integrate well for discovery, analytics, and reporting." (Grok 4.20, Influencer)

## And against it

- "they often lack the deep "contracting and payment" automation found in specialized platforms" (Qwen 3.7 Flash, Influencer)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Brandwatch Influence, from 15 of the 15 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 7
- gane.ai/index: 6
- guideflow.com: 5
- influencermarketinghub.com: 4
- influencerstrategists.com: 4
- shopify.com: 4
- toprankmarketing.com: 4
- upfluence.com: 4
- afluencer.com: 3
- favikon.com: 3

### Pages cited

- https://www.gane.ai/index/gtm/marketing/influencer-platforms/enterprise: 5
- https://guideflow.com/blog/influencer-marketing-platforms: 5
- https://influencermarketinghub.com/b2b-influencer-marketing-platforms: 4
- https://influencerstrategists.com/enterprise-influencer-marketing-platforms: 4
- https://toprankmarketing.com/blog/b2b-influencer-marketing-software: 4
- https://upfluence.com/: 4
- https://afluencer.com/blog/best-influencer-marketing-platforms: 3
- https://g2.com/categories/influencer-marketing-platforms: 3

## The company

Brandwatch; http://www.brandwatch.com; Brighton and Hove, United Kingdom; founded 2005. From Wikidata, fetched 2026-09-14.

## In its own words

What Brandwatch Influence's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Formerly Paladin (https://brandwatch.com/)
- For: influencer marketers and agencies (https://www.brandwatch.com/plans)
- Price stated: custom plans (https://www.brandwatch.com/plans)
- Free plan or trial: Book a free demo. (https://www.brandwatch.com/plans)
- Customers named: MyMichigan Health, Prosci, Cision, Spinnin' Records, Omni Hotels & Resorts, Art of the Possible, Up&Up Group

## What it publishes

Every page brandwatch.com exposes, read 2026-09-29: 7055 addresses. By kind, pages and the last 90 days:

- blog: 976 pages, 8 in the last 90 days, latest 2026-09-28
- case study: 96 pages, 2 in the last 90 days, latest 2026-09-16
- webinar or virtual event: 271 pages, 1 in the last 90 days, latest 2026-07-15
- conference or event: 6 pages, 0 in the last 90 days, latest 2020-08-10
- report or ebook: 274 pages, 0 in the last 90 days, latest 2025-10-10
- comparison: 10 pages, 0 in the last 90 days, latest 2025-12-09
- glossary or explainer: 9 pages, 0 in the last 90 days, latest 2025-11-05
- podcast or video: 2 pages, 0 in the last 90 days, latest undated
- news or press: 124 pages, 0 in the last 90 days, latest 2026-04-01
- Recent: 2026-09-28 blog: 5 social media news stories you need to read this week https://www.brandwatch.com/blog/5-social-media-news-stories-you-need-to-read-this-week
- Recent: 2026-09-24 blog: Consumer intelligence wins https://www.brandwatch.com/blog/consumer-intelligence-wins
- Recent: 2026-09-16 case study: Mymichigan health https://www.brandwatch.com/case-studies/mymichigan-health
- Recent: 2026-09-09 case study: Prosci https://www.brandwatch.com/case-studies/prosci
- Recent: 2026-08-14 blog: Campaign measurement social search signals https://www.brandwatch.com/blog/campaign-measurement-social-search-signals
- Recent: 2026-08-13 blog: Why enterprises need purpose built ai https://www.brandwatch.com/blog/why-enterprises-need-purpose-built-ai

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.