# Brandfolder: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 48 judge labels across 3 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/brandfolder

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Digital asset management](https://www.gane.ai/index/gtm/marketing/digital-asset-management/index.md) | 6% | 4 | 8% | 39 |
| [Marketing resource management](https://www.gane.ai/index/gtm/marketing/marketing-resource-management/index.md) | 0% | 22 | 14% | 7 |
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 36 | 0% | 2 |

## What the models said for it

- "consider these mid-market and enterprise-lite leaders ... Brandfolder (by Smartsheet) | Ease of use & quick adoption" (Gemini 3.5 Flash, DAM)
- "My top pick for most mid-sized B2B companies: Canto or Brandfolder" (Kimi K2, DAM)
- "Brandfolder – best UX for mid-market brand teams" (Muse Glimmer 30B, DAM)
- "recommended for mid-market marketing teams that want actionable analytics on asset usage and strong external sharing tools" (Claude Haiku 4.5, DAM)

## And against it

- "Enterprise tools to avoid on a budget: Adobe Experience Manager, Bynder, Brandfolder, or MediaValet" (Grok 4.20, DAM)
- "The sales team lies about functionality and then spends months telling you that you need to upgrade to get what you paid for." (Muse Glimmer 30B, Marketing resource mgt)
- "some users report Brandfolder as hard to use, prone to accidental bulk tagging errors, or overly cumbersome for teams" (Grok 4.20, DAM)
- "you do not need to commit to enterprise platforms like Bynder or Brandfolder (which often cost thousands per year)" (Qwen 3.7 Flash, DAM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.20 | 0 | 5 | 1 | 2 | 8 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 4 | 1 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 1 | 4 |
| Kimi K2 | 1 | 4 | 1 | 0 | 6 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 1 | 1 | 1 | 1 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Brandfolder, from 111 of the 125 answers that named it (only the models that return a source list).

### Domains cited

- capterra.com: 63
- cloudinary.com: 59
- g2.com: 49
- softwareadvice.com: 43
- brandfolder.com: 36 (its own site)
- zapier.com: 36
- resources.rework.com: 31
- thedigitalprojectmanager.com: 21
- air.inc: 20
- canto.com: 20

### Pages cited

- https://capterra.com/resources/best-digital-asset-management-software-reviews-analysis: 44
- https://zapier.com/blog/dam-software: 34
- https://resources.rework.com/tools/design-creative/best-digital-asset-management-software-2026: 24
- https://softwareadvice.com/cms/digital-asset-management-comparison: 24
- https://cloudinary.com/guides/digital-asset-management/best-digital-asset-management-tools: 21
- https://cloudinary.com/guides/digital-asset-management/best-dam-platform-for-enterprise-marketing-teams: 19
- https://cloudinary.com/guides/digital-asset-management/digital-asset-management-software-cost: 17
- https://brandfolder.com/resources/most-popular-digital-asset-management-software: 15

## The company

Brandfolder; http://brandfolder.com/; Denver, United States; founded 2012. From Wikidata, fetched 2026-09-14.

## In its own words

What Brandfolder's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The Most Usable Digital Asset Management Platform; "the world's most powerfully simple brand asset management software" (https://brandfolder.com/)
- For: marketers and creatives (https://brandfolder.com/)
- Customers named: P.F. Chang's, Russell Stover, FINIS, Zeal Optics

## What it publishes

Every page brandfolder.com exposes, read 2026-09-29: 7437 addresses. By kind, pages and the last 90 days:

- blog: 217 pages, 0 in the last 90 days, latest undated
- conference or event: 13 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 9 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest undated
- podcast or video: 2 pages, 0 in the last 90 days, latest undated
- news or press: 384 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.