# Branch: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 27 judge labels across 3 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/branch

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 22 | 0% | 23 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 44 | 0% | 3 |
| [App store optimization tools](https://www.gane.ai/index/gtm/marketing/app-store-optimization/index.md) | 0% | 51 | 0% | 1 |

## What the models said for it

- "Need deep linking first, cross-platform and web/CTV journeys with iOS data recovery: Branch." (Muse Glimmer 30B, Mobile apps)
- "independent Mobile Measurement Partner (e.g., AppsFlyer, Adjust, Singular, Branch)" (Gemini 3.5 Flash, Mobile apps)
- "Branch being particularly strong for deep linking and web-to-app journeys" (DeepSeek V4 Flash, Mobile apps)
- "consider mid-market platforms like Singular, Branch, or Telemetrik" (Qwen 3.7 Flash, Mobile apps)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 3 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Branch, from 54 of the 69 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 21
- appsflyer.com: 19
- mobileappdaily.com: 17
- branch.io: 13 (its own site)
- airbridge.io: 12
- getapp.com: 12
- softwareadvice.com: 12
- adjust.com: 10
- businessofapps.com: 10
- gane.ai/index: 10

### Pages cited

- https://mobileappdaily.com/products/best-mobile-marketing-software: 17
- https://learn.g2.com/best-mobile-marketing-software: 9
- https://softwareadvice.com/mobile-marketing: 9
- https://insiderone.com/mobile-marketing-software: 8
- https://kurve.co.uk/blog/top-10-mobile-app-marketing-tools-unveiling-success-kurve: 8
- https://moburst.com/blog/best-mobile-marketing-tools-for-app-success: 8
- https://studioliddell.com/news/10-mobile-marketing-apps-for-smarter-growth: 8
- https://adjust.com/resources/guides/mmp-buyers-guide: 7

## The company

Branch Metrics; http://branch.io; Palo Alto, United States; founded 2014. From Wikidata, fetched 2026-09-14.

## What it publishes

Every page branch.io exposes, read 2026-09-29: 1874 addresses. By kind, pages and the last 90 days:

- blog: 690 pages, 7 in the last 90 days, latest 2026-09-23
- case study: 119 pages, 1 in the last 90 days, latest 2026-08-04
- webinar or virtual event: 202 pages, 1 in the last 90 days, latest 2026-07-23
- conference or event: 11 pages, 3 in the last 90 days, latest 2026-09-29
- report or ebook: 108 pages, 3 in the last 90 days, latest 2026-09-25
- comparison: 14 pages, 1 in the last 90 days, latest 2026-09-02
- template or tool: 2 pages, 0 in the last 90 days, latest 2020-03-18
- glossary or explainer: 142 pages, 0 in the last 90 days, latest 2026-05-07
- podcast or video: 132 pages, 4 in the last 90 days, latest 2026-09-10
- news or press: 45 pages, 7 in the last 90 days, latest 2026-09-24
- Recent: 2026-09-29 conference or event: Braze forge 2026 https://www.branch.io/events/braze-forge-2026
- Recent: 2026-09-25 report or ebook: The ctv measurement playbook https://www.branch.io/resources/white-paper/the-ctv-measurement-playbook
- Recent: 2026-09-24 news or press: Branch expands ai measurement with chatgpt ads attribution across app web and desktop https://www.branch.io/resources/news/branch-expands-ai-measurement-with-chatgpt-ads-attribution-across-app-web-and-desktop/
- Recent: 2026-09-23 blog: Branch brings paid and organic chatgpt measurement together https://www.branch.io/resources/blog/branch-brings-paid-and-organic-chatgpt-measurement-together
- Recent: 2026-09-22 blog: Why google reports 72 million events and your mmp says 2 million https://www.branch.io/resources/uncategorized/why-google-reports-72-million-events-and-your-mmp-says-2-million
- Recent: 2026-09-18 conference or event: App growth summit https://www.branch.io/events/app-growth-summit

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.