# Basis: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 24 judge labels across 3 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/basis

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 2% | 9 | 0% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 2% | 8 | 0% | 21 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 39 | 0% | 2 |

## What the models said for it

- "The Overall Best Choice: Programmatic Audio DSPs (The Trade Desk or Basis)" (Gemini 3.5 Flash, Audio advertising)
- "lean toward StackAdapt or Basis" (Gemini 3.5 Flash, Programmatic)
- "I'd also evaluate Basis if your team's bigger need is coordinating programmatic with search, social, and campaign operations in one workflow." (GPT-6 Luna, Programmatic)
- "Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*" (Gemini 3.5 Flash, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 4 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Basis, from 58 of the 65 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 30
- improvado.io: 21
- taqtics.com: 16
- basis.com: 15 (its own site)
- g2.com: 14
- getadlib.com: 14
- magiclogix.com: 13
- vibe.co: 13
- 6sense.com: 11
- gane.ai/index: 10

### Pages cited

- https://demandbase.com/blog/programmatic-advertising-platforms: 24
- https://improvado.io/blog/top-programmatic-platforms: 19
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms: 14
- https://magiclogix.com/theories/best-programmatic-platforms: 13
- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms: 11
- https://smartyads.com/blog/programmatic-advertising-platforms: 9
- https://webfx.com/blog/marketing/top-programmatic-platforms: 9
- https://demandbase.com/blog/b2b-programmatic-advertising: 7

## The company

BASIS International; http://www.basis.com/; Albuquerque; founded 1985. From Wikidata, fetched 2026-09-14.

## In its own words

What Basis's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Omnichannel Advertising Automation Platform (https://basis.com/)
- For: media teams (https://basis.com/)
- Integrations claimed: 170 (https://basis.com/technology/integrations)
- Customers named: DS+CO, Miles Partnership, Ad+Genuity, rEvolution, CloudControlMedia, VI Marketing & Branding, MaHK Advertising

## What it publishes

Every page basis.com exposes, read 2026-09-29: 3855 addresses. By kind, pages and the last 90 days:

- blog: 1769 pages, 27 in the last 90 days, latest 2026-09-25
- case study: 51 pages, 1 in the last 90 days, latest 2026-09-23
- webinar or virtual event: 83 pages, 1 in the last 90 days, latest 2026-09-23
- conference or event: 48 pages, 7 in the last 90 days, latest 2026-09-15
- report or ebook: 84 pages, 1 in the last 90 days, latest 2026-07-22
- comparison: 15 pages, 1 in the last 90 days, latest 2026-08-05
- template or tool: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 24 pages, 0 in the last 90 days, latest 2024-07-23
- podcast or video: 87 pages, 6 in the last 90 days, latest 2026-08-31
- news or press: 644 pages, 9 in the last 90 days, latest 2026-09-23
- Recent: 2026-09-25 blog: 5 ways marketing and advertising teams can move faster with ai https://basis.com/blog/5-ways-marketing-and-advertising-teams-can-move-faster-with-ai
- Recent: 2026-09-24 blog: Is your agency ready for agentic advertising https://basis.com/insights/is-your-agency-ready-for-agentic-advertising
- Recent: 2026-09-23 case study: Basis innocean turn franchise complexity into 23 76 foot traffic growth https://basis.com/case-studies/basis-innocean-turn-franchise-complexity-into-23-76-foot-traffic-growth
- Recent: 2026-09-23 webinar or virtual event: Kill the budget drain in your media plan how outdated brand safety strategies quietly waste your spend https://basis.com/webinar/kill-the-budget-drain-in-your-media-plan-how-outdated-brand-safety-strategies-quietly-waste-your-spend
- Recent: 2026-09-23 blog: What the divide between consumer time and ad spend says about your media strategy https://basis.com/blog/what-the-divide-between-consumer-time-and-ad-spend-says-about-your-media-strategy
- Recent: 2026-09-23 news or press: Totalretail holiday marketing started already how to catch up https://basis.com/news/totalretail-holiday-marketing-started-already-how-to-catch-up

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.