# Basis alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 227 of the 252 answers in the 1 category where Basis holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/basis/alternatives

## Named instead, most often (every category and segment added)

- StackAdapt: 58
- The Trade Desk: 43
- Google Display & Video 360: 20
- Choozle: 18
- Demandbase Advertising: 18
- AdRoll: 7

## Programmatic and display advertising

**Small business**: 76 of 84 answers did not name Basis (Basis is #10 of 17 at 2%).

- StackAdapt: first choice in 33 of those 76
- Choozle: first choice in 10 of those 76
- Google Ads: first choice in 7 of those 76
- AdRoll: first choice in 5 of those 76
- Meta Ads: first choice in 4 of those 76
- The Trade Desk: first choice in 4 of those 76
- LinkedIn Campaign Manager: first choice in 3 of those 76
- AdLib: first choice in 2 of those 76

**Mid-market**: 73 of 84 answers did not name Basis (Basis is #5 of 13 at 2%).

- StackAdapt: first choice in 25 of those 73
- The Trade Desk: first choice in 11 of those 73
- Choozle: first choice in 8 of those 73
- AdRoll ABM: first choice in 5 of those 73
- Google Display & Video 360: first choice in 5 of those 73
- AdLib: first choice in 2 of those 73
- AdRoll: first choice in 2 of those 73
- Epom DSP: first choice in 2 of those 73

**Enterprise**: 78 of 84 answers did not name Basis (Basis is #6 of 11 at 2%).

- The Trade Desk: first choice in 28 of those 78
- Demandbase Advertising: first choice in 18 of those 78
- Google Display & Video 360: first choice in 15 of those 78
- 6sense: first choice in 6 of those 78
- Adobe Advertising: first choice in 2 of those 78
- 6sense Revenue AI: first choice in 1 of those 78
- Adelphic: first choice in 1 of those 78
- Amazon DSP: first choice in 1 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.