# Base: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/base

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 44 | 0% | 2 |
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 0% | 37 | 0% | 2 |

## What the models said for it

- "Best for Customer Advocacy & Account-Based Reviews: Base (formerly CrowdAdvocate) or Influitive" (Gemini 3.5 Flash, Reviews)
- "Merges traditional B2B customer reference management with modern customer advocacy" (Gemini 3.5 Flash, Loyalty)
- "Alternative to consider: Base or UserEvidence" (Gemini 3.5 Flash, Loyalty)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Base, from 11 of the 13 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 5
- guideflow.com: 5
- extole.com: 4
- questionpro.com: 4
- capterra.com: 3
- deeto.com: 3
- tremendous.com: 3
- trustradius.com: 3
- affise.com: 2
- base.ai: 2 (its own site)

### Pages cited

- https://blog.hubspot.com/service/customer-advocacy-platforms: 5
- https://questionpro.com/blog/customer-advocacy-software: 4
- https://deeto.com/blog-post/best-advocate-marketing-software: 3
- https://tremendous.com/blog/referral-marketing-tools: 3
- https://affise.com/blog/referral-software: 2
- https://base.ai/blog/customer-advocacy-software-enterprise-b2b: 2
- https://extole.com/blog/best-referral-software: 2
- https://extole.com/blog/the-10-best-loyalty-platforms-for-enterprise-b2c-brands-in-2026: 2

## In its own words

What Base's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The AI customer growth platform (https://www.base.ai/)
- For: the teams that own customer growth (https://www.base.ai/)
- Certifications: SOC 2 Type II

## What it publishes

Every page base.ai exposes, read 2026-09-29: 324 addresses. By kind, pages and the last 90 days:

- blog: 100 pages, 8 in the last 90 days, latest 2026-08-31
- case study: 12 pages, 2 in the last 90 days, latest 2026-07-20
- webinar or virtual event: 64 pages, 1 in the last 90 days, latest 2026-07-30
- conference or event: 2 pages, 0 in the last 90 days, latest 2022-06-13
- comparison: 5 pages, 2 in the last 90 days, latest 2026-09-23
- glossary or explainer: 68 pages, 0 in the last 90 days, latest undated
- news or press: 9 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-23 comparison: Watch build vs buy https://www.base.ai/watch-build-vs-buy
- Recent: 2026-08-31 blog: Customer advocacy software enterprise b2b https://www.base.ai/blog/customer-advocacy-software-enterprise-b2b
- Recent: 2026-08-31 blog: Customer reference management software enterprises https://www.base.ai/blog/customer-reference-management-software-enterprises
- Recent: 2026-08-26 blog: Trust operations post sale ai agents https://www.base.ai/blog/trust-operations-post-sale-ai-agents
- Recent: 2026-08-20 blog: How customer success can prove direct revenue attribution https://www.base.ai/blog/how-customer-success-can-prove-direct-revenue-attribution
- Recent: 2026-08-18 blog: Ai reference matching sales moments https://www.base.ai/blog/ai-reference-matching-sales-moments

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.