# Base.ai: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/base-ai

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 2% | 13 | 0% | 2 |

## What the models said for it

- "Best Overall (All-in-One & AI-Driven): Base AI ... is the strongest recommendation." (Qwen 3.7 Flash, Loyalty)
- "Choose Base AI instead if "customer advocacy" includes more than referrals" (Perplexity Sonar, Loyalty)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Base.ai, from 10 of the 10 answers that named it (only the models that return a source list).

### Domains cited

- base.ai: 9 (its own site)
- g2.com: 7
- extole.com: 5
- influitive.com: 5
- trustradius.com: 5
- getapp.com: 4
- openloyalty.io: 4
- friendbuy.com: 3
- gane.ai/index: 3
- github.com: 3

### Pages cited

- https://base.ai/blog/customer-advocacy-software-enterprise-b2b: 8
- https://base.ai/solutions/advocacy: 5
- https://influitive.com/: 5
- https://g2.com/categories/customer-advocacy: 4
- https://openloyalty.io/insider/best-referral-software: 4
- https://extole.com/blog/best-referral-software: 3
- https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/enterprise: 3
- https://guideflow.com/blog/best-customer-advocacy-software: 3

## In its own words

What Base.ai's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The AI customer growth platform (https://base.ai/)
- For: teams that own customer growth (https://base.ai/)
- Certifications: SOC 2 Type II

## What it publishes

Every page base.ai exposes, read 2026-09-29: 324 addresses. By kind, pages and the last 90 days:

- blog: 100 pages, 8 in the last 90 days, latest 2026-08-31
- case study: 12 pages, 2 in the last 90 days, latest 2026-07-20
- webinar or virtual event: 64 pages, 1 in the last 90 days, latest 2026-07-30
- conference or event: 2 pages, 0 in the last 90 days, latest 2022-06-13
- comparison: 5 pages, 2 in the last 90 days, latest 2026-09-23
- glossary or explainer: 68 pages, 0 in the last 90 days, latest undated
- news or press: 9 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-23 comparison: Watch build vs buy https://www.base.ai/watch-build-vs-buy
- Recent: 2026-08-31 blog: Customer advocacy software enterprise b2b https://www.base.ai/blog/customer-advocacy-software-enterprise-b2b
- Recent: 2026-08-31 blog: Customer reference management software enterprises https://www.base.ai/blog/customer-reference-management-software-enterprises
- Recent: 2026-08-26 blog: Trust operations post sale ai agents https://www.base.ai/blog/trust-operations-post-sale-ai-agents
- Recent: 2026-08-20 blog: How customer success can prove direct revenue attribution https://www.base.ai/blog/how-customer-success-can-prove-direct-revenue-attribution
- Recent: 2026-08-18 blog: Ai reference matching sales moments https://www.base.ai/blog/ai-reference-matching-sales-moments

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.