# Attentive: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 75 judge labels across 7 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/attentive

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 2% | 14 | 22% | 27 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 17 | 26% | 34 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 15 | 0% | 9 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 64 | 0% | 2 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 72 | 0% | 1 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 31 | 0% | 1 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 103 | 0% | 1 |

## What the models said for it

- "Attentive and Twilio are the top recommendations due to their scalability, advanced features, and strong integration options." (Mistral Small, SMS & WhatsApp)
- "The market leader dedicated solely to SMS. It is widely considered the gold standard for mid-to-large-scale DTC brands." (Qwen 3.7 Flash, SMS & WhatsApp)
- "Recommended: Industry standards with strong compliance tools built-in." (Qwen 3.7 Flash, Mobile & push)
- "Enterprise-grade SMS powerhouse with advanced AI personalization and compliance engines. Cited as Best for High-Scale SMS Performance." (Muse Glimmer 30B, SMS & WhatsApp)

## And against it

- "This platform has received significant negative feedback... making it one of the most cautioned-about platforms in the SMS marketing space." (Mistral Small, Mobile & push)
- "Attentive may lack reliability for scalable SMS messaging deliverability since it's not directly connected to wireless carriers" (Claude Haiku 4.5, Mobile & push)
- "Verdict: Avoid if contract flexibility or low costs matter; negotiate aggressively or consider alternatives." (Grok 4.20, Mobile & push)
- "Multiple reports of aggressive sales practices, billing disputes, and unwanted calls to personal numbers." (GLM 4.7 FlashX, SMS & WhatsApp)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 2 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 0 | 2 | 1 | 1 | 4 |
| Grok 4.20 | 0 | 5 | 2 | 3 | 10 |
| Mistral Small | 1 | 1 | 4 | 3 | 9 |
| DeepSeek V4 Flash | 0 | 4 | 2 | 1 | 7 |
| Llama 4 Maverick | 0 | 0 | 5 | 0 | 5 |
| Qwen 3.7 Flash | 2 | 3 | 0 | 0 | 5 |
| Kimi K2 | 0 | 2 | 2 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 3 | 2 | 0 | 5 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 1 | 6 | 2 | 9 |

## Sources returned with these answers

The sites and pages cited by the answers that named Attentive, from 182 of the 209 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 92
- braze.com: 79
- softwareadvice.com: 58
- onesignal.com: 45
- mobile-text-alerts.com: 40
- vibes.com: 39
- capterra.com: 35
- attentive.com: 34 (its own site)
- gane.ai/index: 33
- alium.io: 27

### Pages cited

- https://braze.com/resources/articles/best-sms-marketing-platforms: 66
- https://g2.com/software/sms-marketing: 45
- https://softwareadvice.com/sms-marketing: 44
- https://vibes.com/blog/best-sms-marketing-platforms: 38
- https://alium.io/research/top-complaints-sms: 23
- https://telnyx.com/resources/sms-marketing-platforms: 22
- https://sender.net/blog/sms-marketing-platforms: 20
- https://onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared: 18

## In its own words

What Attentive's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-Powered SMS and Email Marketing Platform (https://attentive.com/)
- For: brands who sell products direct-to-consumer online (https://www.attentive.com/pricing)
- Price stated: Choose from flexible pricing based on: The number of messages you send; The size of your subscriber list (https://attentive.com/)
- Free plan or trial: free trials (https://www.attentive.com/pricing)
- Integrations claimed: 100 (https://attentive.com/); 150 (https://www.attentive.com/pricing) (pages disagree)
- Customers named: FRYE, Steve Madden, Cozy Earth, The Vitamin Shoppe, Olly, Kendra Scott, AllSaints, Hello Adorn

## What it publishes

Every page attentive.com exposes, read 2026-09-29: 1620 addresses. By kind, pages and the last 90 days:

- blog: 455 pages, 0 in the last 90 days, latest undated
- case study: 108 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest undated
- conference or event: 5 pages, 0 in the last 90 days, latest undated
- comparison: 10 pages, 0 in the last 90 days, latest 2024-09-23
- template or tool: 7 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 17 pages, 1 in the last 90 days, latest 2026-08-24
- podcast or video: 85 pages, 0 in the last 90 days, latest undated
- news or press: 53 pages, 0 in the last 90 days, latest undated
- Recent: 2026-08-24 glossary or explainer: 3611212 back to school attentive academy challenge https://academy.attentive.com/student/path/3611212-back-to-school-attentive-academy-challenge
- Recent: 2026-06-25 glossary or explainer: 3479582 attentive advanced agency certification https://academy.attentive.com/student/path/3479582-attentive-advanced-agency-certification
- Recent: 2026-06-25 glossary or explainer: 3479590 module two orchestrating multi product engagement https://academy.attentive.com/student/activity/3479590-module-two-orchestrating-multi-product-engagement
- Recent: 2026-06-25 glossary or explainer: 3479619 module one the attentive transition email sms https://academy.attentive.com/student/activity/3479619-module-one-the-attentive-transition-email-sms
- Recent: 2026-06-25 glossary or explainer: 3480630 module three performance optimization and ai driven growth https://academy.attentive.com/student/activity/3480630-module-three-performance-optimization-and-ai-driven-growth
- Recent: 2026-02-04 glossary or explainer: 3144396 rural king sandbox user guide https://academy.attentive.com/student/activity/3144396-rural-king-sandbox-user-guide

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.