# Asana: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 68 judge labels across 6 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/asana

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Marketing resource management](https://www.gane.ai/index/gtm/marketing/marketing-resource-management/index.md) | 6% | 4 | 17% | 35 |
| [Client onboarding platforms](https://www.gane.ai/index/gtm/customer/client-onboarding/index.md) | 0% | 132 | 69% | 13 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 18 | 8% | 12 |
| [Workflow automation and iPaaS](https://www.gane.ai/index/gtm/gtm-data/workflow-automation-and-ipaas/index.md) | 0% | 39 | 33% | 6 |
| [Customer support and helpdesk](https://www.gane.ai/index/gtm/customer/customer-support-helpdesk/index.md) | 0% | 57 | 100% | 1 |
| [Digital asset management](https://www.gane.ai/index/gtm/marketing/digital-asset-management/index.md) | 0% | 66 | 100% | 1 |

## What the models said for it

- "I'd recommend Asana as the best overall starting point for marketing planning, budgeting coordination, and calendar management" (GPT-5.4 mini, Marketing resource mgt)
- "with Asana often being the safer pick if you want the simplest low-cost starting point" (GPT-5.4 mini, Marketing resource mgt)
- "if you want the strongest default pick, I'd start with Asana" (GPT-5.4 mini, Marketing resource mgt)
- "Platforms like Wrike, monday.com, and Asana often win here over heavy enterprise suites like Aprimo for mid-market adoption." (Kimi K2, Marketing resource mgt)

## And against it

- "Tools like Trello, Asana, or ClickUp are excellent for tasks, but they are terrible at the legal/compliance side of onboarding" (Qwen 3.7 Flash, Client onboarding)
- "internal tools like Monday.com, Asana or Linear break down the moment customers need to participate" (Muse Glimmer 30B, Client onboarding)
- "These tools are repeatedly flagged as not being built for enterprise external client onboarding." (Mistral Small, Client onboarding)
- "trying to force these to function as your MRM leads to "tool sprawl."" (Kimi K2, Marketing resource mgt)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-5.4 mini | 3 | 2 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 6 | 11 |
| Perplexity Sonar | 0 | 4 | 1 | 2 | 7 |
| Grok 4.20 | 0 | 4 | 0 | 2 | 6 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 4 | 1 | 7 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 3 | 6 |
| Kimi K2 | 0 | 2 | 1 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 2 | 6 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 3 | 1 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Asana, from 165 of the 183 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 80
- softwareadvice.com: 53
- teamwork.com: 40
- capterra.com: 39
- getapp.com: 27
- thedigitalprojectmanager.com: 26
- workwithopal.com: 24
- ones.com: 23
- clickup.com: 22
- guideflow.com: 22

### Pages cited

- https://g2.com/categories/marketing-resource-management: 33
- https://teamwork.com/blog/marketing-resource-management: 33
- https://softwareadvice.com/marketing/mrm-comparison: 23
- https://thedigitalprojectmanager.com/tools/best-marketing-resource-management-software: 21
- https://workwithopal.com/about/blog/what-is-the-best-marketing-resource-management-software-2026-guide: 21
- https://blog.ganttpro.com/en/marketing-resource-management-software: 18
- https://marketful.com/best-marketing-resource-management-software: 17
- https://soku.ai/blog/marketing-resource-management-software: 16

## The company

Asana Inc.; http://www.asana.com/; San Francisco, United States; founded 2008; public, ASAN on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Asana's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The OS for human-agent teams (https://asana.com/)
- For: teams (https://asana.com/)
- Price stated: Personal, Starter, Advanced, Enterprise plans (https://asana.com/pricing)
- Starting price: 0 (https://asana.com/pricing)
- Free plan or trial: Free forever (https://asana.com/pricing)
- Integrations claimed: 100 (https://asana.com/pricing)
- Certifications: SOC 2 Type II, SOC 3, GDPR, ISO 27001, ISO 27017, ISO 27018
- Hosting: Europe, Australia, Japan
- Customers named: COS, Morningstar, The Weather Company, REWE, Indeed, Uber, Pinterest, Airbnb

## What it publishes

Every page asana.com exposes, read 2026-09-29: 15590 addresses. By kind, pages and the last 90 days:

- blog: 1189 pages, 1 in the last 90 days, latest 2026-08-20
- case study: 225 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest undated
- conference or event: 12 pages, 0 in the last 90 days, latest 2026-01-16
- report or ebook: 17 pages, 0 in the last 90 days, latest undated
- comparison: 34 pages, 2 in the last 90 days, latest 2026-09-12
- template or tool: 271 pages, 2 in the last 90 days, latest 2026-07-24
- glossary or explainer: 96 pages, 3 in the last 90 days, latest 2026-09-29
- podcast or video: 2 pages, 0 in the last 90 days, latest 2026-01-12
- news or press: 4 pages, 0 in the last 90 days, latest 2026-01-28
- Recent: 2026-09-29 glossary or explainer: Getting started with asana live https://academy.asana.com/getting-started-with-asana-live
- Recent: 2026-09-26 glossary or explainer: What is timeboxing https://asana.com/resources/what-is-timeboxing
- Recent: 2026-09-12 comparison: Okr vs kpi https://asana.com/resources/okr-vs-kpi
- Recent: 2026-08-22 glossary or explainer: What is scope creep https://asana.com/resources/what-is-scope-creep
- Recent: 2026-08-20 blog: Resource leveling https://asana.com/resources/resource-leveling
- Recent: 2026-08-14 comparison: Leadership vs management https://asana.com/resources/leadership-vs-management

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.