# Asana alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 676 of the 756 answers in the 3 categories where Asana holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/asana/alternatives

## Named instead, most often (every category and segment added)

- Rocketlane: 71
- HubSpot Content Hub: 62
- GUIDEcx: 38
- Aprimo: 35
- HubSpot Marketing Hub: 26
- monday.com Work Management: 21

## Marketing resource management

**Small business**: 49 of 84 answers did not name Asana (Asana is #5 of 13 at 5%).

- monday.com Work Management: first choice in 14 of those 49
- ClickUp: first choice in 9 of those 49
- Teamwork.com: first choice in 3 of those 49
- Wrike for Marketing: first choice in 3 of those 49
- CoSchedule Marketing Suite: first choice in 2 of those 49
- Airtable: first choice in 1 of those 49
- Asana Marketing: first choice in 1 of those 49
- Enji: first choice in 1 of those 49

**Mid-market**: 66 of 84 answers did not name Asana (Asana is #4 of 17 at 6%).

- ClickUp: first choice in 7 of those 66
- monday.com Work Management: first choice in 7 of those 66
- Aprimo: first choice in 6 of those 66
- Wrike for Marketing: first choice in 6 of those 66
- HubSpot Marketing Hub: first choice in 3 of those 66
- Marmind: first choice in 3 of those 66
- Teamwork.com: first choice in 3 of those 66
- Adobe Workfront: first choice in 2 of those 66

**Enterprise**: 79 of 84 answers did not name Asana (Asana is #11 of 12 at 0%).

- Aprimo: first choice in 23 of those 79
- Adobe Workfront: first choice in 10 of those 79
- Uptempo: first choice in 8 of those 79
- Marmind: first choice in 7 of those 79
- Wrike for Marketing: first choice in 5 of those 79
- Opal: first choice in 3 of those 79
- Screendragon: first choice in 2 of those 79
- Aprimo Plan & Spend: first choice in 1 of those 79

## Client onboarding platforms

**Small business**: 81 of 84 answers did not name Asana (Asana is #15 of 17 at 2%).

- Rocketlane: first choice in 18 of those 81
- LaunchBay: first choice in 9 of those 81
- Content Snare: first choice in 7 of those 81
- Dock: first choice in 7 of those 81
- HoneyBook: first choice in 5 of those 81
- Bigin by Zoho: first choice in 4 of those 81
- GUIDEcx: first choice in 4 of those 81
- Arrows: first choice in 2 of those 81

**Mid-market**: 82 of 84 answers did not name Asana (Asana is #16 of 16 at 0%).

- Rocketlane: first choice in 20 of those 82
- GUIDEcx: first choice in 16 of those 82
- Bigin by Zoho: first choice in 4 of those 82
- Notion: first choice in 3 of those 82
- UserGuiding: first choice in 3 of those 82
- Dock: first choice in 2 of those 82
- OnboardingHub: first choice in 2 of those 82
- ClickUp: first choice in 1 of those 82

**Enterprise**: 83 of 84 answers did not name Asana (Asana is #13 of 13 at 0%).

- Rocketlane: first choice in 33 of those 83
- GUIDEcx: first choice in 18 of those 83
- Gainsight CS: first choice in 3 of those 83
- Fenergo: first choice in 2 of those 83
- Guidde: first choice in 2 of those 83
- Apptio TechBusiness: first choice in 1 of those 83
- ClientOn: first choice in 1 of those 83
- FlowForma: first choice in 1 of those 83

## Content marketing platforms

**Small business**: 80 of 84 answers did not name Asana.

- HubSpot Content Hub: first choice in 26 of those 80
- CoSchedule Marketing Suite: first choice in 6 of those 80
- Buffer: first choice in 5 of those 80
- HubSpot Marketing Hub: first choice in 5 of those 80
- StoryChief: first choice in 5 of those 80
- WordPress: first choice in 4 of those 80
- Notion: first choice in 3 of those 80
- ActiveCampaign: first choice in 2 of those 80

**Mid-market**: 74 of 84 answers did not name Asana (Asana is #14 of 16 at 0%).

- HubSpot Content Hub: first choice in 27 of those 74
- HubSpot Marketing Hub: first choice in 12 of those 74
- Canva: first choice in 2 of those 74
- Semrush Content Marketing Platform: first choice in 2 of those 74
- HubSpot for Marketers: first choice in 1 of those 74
- Mailchimp: first choice in 1 of those 74
- MailerLite: first choice in 1 of those 74
- Monday.com: first choice in 1 of those 74

**Enterprise**: 82 of 84 answers did not name Asana.

- HubSpot Content Hub: first choice in 9 of those 82
- Optimizely CMP: first choice in 8 of those 82
- Contently: first choice in 7 of those 82
- Adobe Experience Manager: first choice in 6 of those 82
- Aprimo: first choice in 6 of those 82
- HubSpot Marketing Hub: first choice in 6 of those 82
- Optimizely CMS: first choice in 4 of those 82
- dotCMS: first choice in 4 of those 82

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.