# AppsFlyer: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 65 judge labels across 5 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/appsflyer

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 8% | 6 | 14% | 43 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 29 | 15% | 13 |
| [Click fraud protection](https://www.gane.ai/index/gtm/marketing/click-fraud-protection/index.md) | 0% | 60 | 50% | 4 |
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 22 | 0% | 4 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 143 | 100% | 1 |

## What the models said for it

- "The global market leader with the largest integration ecosystem... Choose AppsFlyer or Adjust for standard end-to-end attribution" (Gemini 3.5 Flash, Mobile apps)
- "a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack" (GLM 4.7 FlashX, Mobile apps)
- "AppsFlyer is the safest pick if you need the widest partner ecosystem and can pay $0.07 per conversion." (Muse Glimmer 30B, Mobile apps)
- "The default choice for most app marketers; the market leader in attribution." (DeepSeek V4 Flash, Mobile apps)

## And against it

- "avoid purchasing enterprise-level Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust immediately" (Qwen 3.7 Flash, Mobile apps)
- "Data accuracy issues: Users report significant data inconsistencies and inaccuracies" (GLM 4.7 FlashX, Click fraud protection)
- "Avoid or be cautious with Braze and AppsFlyer due to their pricing models" (Mistral Small, Mobile apps)
- "A user reported unexpected charges, difficulty downgrading, and a lack of transparency in billing... this single review suggests you should verify contract terms and billing policies before committing." (GLM 4.7 FlashX, Mobile apps)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 3 | 0 | 3 |
| GPT-5.4 mini | 2 | 0 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.20 | 0 | 2 | 3 | 2 | 7 |
| Mistral Small | 0 | 0 | 4 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 0 | 2 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 3 | 8 |
| Kimi K2 | 1 | 2 | 3 | 0 | 6 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 2 | 6 |
| MiniMax M2.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 3 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named AppsFlyer, from 173 of the 195 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 88
- gane.ai/index: 43
- appsflyer.com: 42 (its own site)
- getapp.com: 39
- mobileappdaily.com: 38
- softwareadvice.com: 33
- sourceforge.net: 32
- guideflow.com: 31
- capterra.com: 23
- learn.g2.com: 23

### Pages cited

- https://mobileappdaily.com/products/best-mobile-marketing-software: 37
- https://g2.com/categories/mobile-marketing: 26
- https://g2.com/categories/mobile-marketing/enterprise: 25
- https://learn.g2.com/best-mobile-marketing-software: 23
- https://www.gane.ai/index/gtm/marketing/mobile-apps/enterprise: 20
- https://softwareadvice.com/mobile-marketing: 20
- https://insiderone.com/mobile-marketing-software: 15
- https://splitmetrics.com/blog/best-mobile-measurement-partners-mmps: 14

## The company

AppsFlyer; http://www.appsflyer.com; Herzliya, Israel; founded 2011. From Wikidata, fetched 2026-09-14.

## In its own words

What AppsFlyer's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Modern Marketing Cloud (https://appsflyer.com/)
- For: apps seeking a simple tool for owned media activities; startups requiring basic measurement as they start their paid campaigns; brands aiming to efficiently scale their revenue with a tailored plan (https://www.appsflyer.com/pricing/)
- Price stated: Free; Pay-as-you-go; Custom pricing (https://www.appsflyer.com/pricing/)
- Starting price: Free (https://www.appsflyer.com/pricing/)
- Free plan or trial: Sign up free (https://appsflyer.com/)
- Integrations claimed: 90 (https://www.appsflyer.com/pricing/)
- Certifications: ISO 27001, SSAE 16, SOC 2, ePrivacy Directive, TRUSTe, ISO 27017, ISO 27018, ISO 27032
- Customers named: SoundCloud, Wolt Ads, Visa, Papaya Gaming, FuboTV, Carrefour, Albertsons, Sweetgreen

## What it publishes

Every page appsflyer.com exposes, read 2026-09-29: 2081 addresses. By kind, pages and the last 90 days:

- blog: 433 pages, 12 in the last 90 days, latest 2026-09-24
- case study: 17 pages, 8 in the last 90 days, latest 2026-09-24
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest 2021-11-04
- report or ebook: 73 pages, 36 in the last 90 days, latest 2026-09-27
- comparison: 7 pages, 1 in the last 90 days, latest 2026-08-26
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest 2025-11-12
- podcast or video: 2 pages, 0 in the last 90 days, latest 2026-02-25
- news or press: 2 pages, 2 in the last 90 days, latest 2026-09-15
- Recent: 2026-09-27 report or ebook: Ai usage report 2026 https://www.appsflyer.com/resources/reports/ai-usage-report-2026/
- Recent: 2026-09-27 report or ebook: App marketing monetization report https://www.appsflyer.com/resources/reports/app-marketing-monetization-report/
- Recent: 2026-09-27 report or ebook: Top 5 data trends report https://www.appsflyer.com/resources/reports/top-5-data-trends-report/
- Recent: 2026-09-27 report or ebook: Subscription marketing report https://www.appsflyer.com/resources/reports/subscription-marketing-report/
- Recent: 2026-09-27 report or ebook: State fraud marketers report https://www.appsflyer.com/resources/reports/state-fraud-marketers-report/
- Recent: 2026-09-27 report or ebook: Finance marketers europe report https://www.appsflyer.com/resources/reports/finance-marketers-europe-report/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.