# AppLovin: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 19 judge labels across 1 category by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/applovin

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 24 | 11% | 19 |

## What the models said for it

- "One of the most sophisticated machine-learning UA platforms in mobile... Need iOS LTV optimization and algorithmic buying at scale: AppLovin MAX." (Muse Glimmer 30B, Mobile apps)
- "AppLovin provides end-to-end mobile app marketing technology combining user acquisition, monetization, and analytics" (Claude Haiku 4.5, Mobile apps)
- "Use a reliable Mediation layer (like AppLovin MAX or IronSource LevelPlay)" (Qwen 3.7 Flash, Mobile apps)
- "Stick to major premium publishers (Meta, TikTok, Unity, AppLovin)" (Qwen 3.7 Flash, Mobile apps)

## And against it

- "Mixed-to-negative feedback on Trustpilot (low average ratings). Issues cited: sudden account suspensions over alleged fraud" (Grok 4.20, Mobile apps)
- "AppLovin sued Unity over data collection practices — there's ongoing skepticism about both companies' data integrity" (DeepSeek V4 Flash, Mobile apps)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named AppLovin, from 23 of the 26 answers that named it (only the models that return a source list).

### Domains cited

- businessofapps.com: 7
- g2.com: 6
- learn.g2.com: 6
- mobileappdaily.com: 6
- wuzzon.com: 6
- guideflow.com: 5
- linkedin.com: 5
- aboutmartech.com: 4
- admiral.media: 4
- airbridge.io: 4

### Pages cited

- https://learn.g2.com/best-mobile-marketing-software: 6
- https://mobileappdaily.com/products/best-mobile-marketing-software: 6
- https://arshsingh.com/blog/mobile-app-marketing-platforms: 4
- https://dotcominfoway.com/blog/top-10-mobile-app-marketing-tools: 4
- https://g2.com/categories/mobile-marketing: 4
- https://mobian.studio/mobile-app-marketing-tools: 4
- https://softwareadvice.com/mobile-marketing: 4
- https://splitmetrics.com/blog/guide-to-mobile-app-advertising: 4

## The company

AppLovin; https://www.applovin.com/; Palo Alto, United States; founded 2012; public, APP on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What AppLovin's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Advertising solutions built for growth (https://applovin.com/)
- For: consumer brands and gaming apps (https://applovin.com/)
- Certifications: ISO 27001
- Hosting: USA

## What it publishes

Every page applovin.com exposes, read 2026-09-29: 1775 addresses. By kind, pages and the last 90 days:

- blog: 32 pages, 1 in the last 90 days, latest 2026-09-16
- case study: 3 pages, 0 in the last 90 days, latest undated
- report or ebook: 8 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-16 blog: Catch bad ads not data https://applovin.com/en/blog/catch-bad-ads-not-data
- Recent: 2026-06-22 blog: Applovin ads now open https://applovin.com/en/blog/applovin-ads-now-open
- Recent: 2026-06-16 blog: Measurement lens https://applovin.com/en/blog/measurement-lens
- Recent: 2026-05-11 blog: Earnings q1 2026 https://applovin.com/en/blog/earnings-q1-2026
- Recent: 2026-04-30 blog: Silos performance https://applovin.com/en/blog/silos-performance
- Recent: 2026-03-20 blog: Generating video https://applovin.com/en/blog/generating-video

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.