# Apollo.io: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 378 judge labels across 22 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/apollo-io

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 93% | 1 | 12% | 74 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 63% | 1 | 17% | 75 |
| [Sales engagement platforms](https://www.gane.ai/index/gtm/sales/sales-engagement/index.md) | 30% | 2 | 8% | 66 |
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 29% | 2 | 3% | 37 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 22% | 1 | 3% | 30 |
| [AI SDR agents](https://www.gane.ai/index/gtm/sales/ai-sdr-agents/index.md) | 19% | 2 | 0% | 30 |
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 10% | 3 | 0% | 12 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 4% | 7 | 0% | 9 |
| [Sales dialers and calling](https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/index.md) | 2% | 13 | 0% | 5 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 2% | 14 | 50% | 6 |
| [Event lead capture apps](https://www.gane.ai/index/gtm/marketing/event-lead-capture/index.md) | 2% | 15 | 0% | 1 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 25 | 0% | 8 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 74 | 40% | 5 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 27 | 0% | 5 |
| [Email verification](https://www.gane.ai/index/gtm/gtm-data/email-verification/index.md) | 0% | 26 | 25% | 4 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 43 | 0% | 3 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 43 | 0% | 2 |
| [Revenue intelligence and forecasting](https://www.gane.ai/index/gtm/sales/revenue-intelligence-and-forecasting/index.md) | 0% | 39 | 0% | 2 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 69 | 0% | 1 |
| [Client onboarding platforms](https://www.gane.ai/index/gtm/customer/client-onboarding/index.md) | 0% | 107 | 100% | 1 |
| [Conversational marketing platforms](https://www.gane.ai/index/gtm/marketing/conversational-marketing/index.md) | 0% | 65 | 0% | 1 |
| [Field sales tools](https://www.gane.ai/index/gtm/sales/field-sales-tools/index.md) | 0% | 38 | 0% | 1 |

## What the models said for it

- "Apollo.io and Bombora are the most frequently recommended due to their balance of affordability, ease of integration, and strong intent signals." (Mistral Small, Intent data)
- "Best for early-stage ABM teams that need to identify, research, and contact target accounts without spending $50K+ on an enterprise platform" (Claude Haiku 4.5, ABM)
- "Best All-in-One Platform (3rd-Party Intent Data): Apollo.io ... Free tier available; paid plans start around $49 to $99/user/month." (Gemini 3.5 Flash, Intent data)
- "Apollo.io - Best overall for SMB and agencies, with a large database, built-in email sequences, and a dialer at a published per-seat price." (Llama 4 Maverick, Enrichment)

## And against it

- "Widespread reports of inaccurate/outdated contact data ... BBB complaints about unauthorized distribution of personal phone numbers" (Grok 4.20, Enrichment)
- "Apollo's data quality issues are well-documented, with users reporting accuracy has declined, particularly for phone numbers." (Claude Haiku 4.5, Sales intel)
- "Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification." (Muse Glimmer 30B, Enrichment)
- "Apollo.io (data selling/privacy issues, low BBB ratings)" (Grok 4.20, Email verification)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 11 | 9 | 4 | 5 | 29 |
| GPT-5.4 mini | 9 | 7 | 0 | 1 | 17 |
| Gemini 3.5 Flash | 11 | 13 | 6 | 1 | 31 |
| Perplexity Sonar | 6 | 15 | 2 | 3 | 26 |
| Grok 4.20 | 11 | 9 | 7 | 3 | 30 |
| Mistral Small | 7 | 10 | 2 | 2 | 21 |
| DeepSeek V4 Flash | 14 | 8 | 4 | 4 | 30 |
| Llama 4 Maverick | 11 | 8 | 7 | 2 | 28 |
| Qwen 3.7 Flash | 10 | 16 | 4 | 2 | 32 |
| Kimi K2 | 14 | 12 | 3 | 5 | 34 |
| GLM 4.7 FlashX | 10 | 12 | 1 | 2 | 25 |
| MiniMax M2.5 | 13 | 8 | 9 | 0 | 30 |
| GPT-6 Luna | 7 | 7 | 0 | 3 | 17 |
| Muse Glimmer 30B | 10 | 8 | 7 | 3 | 28 |

## Sources returned with these answers

The sites and pages cited by the answers that named Apollo.io, from 1010 of the 1129 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 290
- prospeo.io: 232
- apollo.io: 204 (its own site)
- gane.ai/index: 183
- lemlist.com: 160
- spotsaas.com: 138
- miniloop.ai: 135
- albato.com: 128
- toolradar.com: 128
- capterra.com: 126

### Pages cited

- https://apollo.io/pricing: 69
- https://g2.com/categories/sales-engagement: 57
- https://albato.com/blog/publications/best-data-enrichment-tools: 50
- https://lemlist.com/blog/best-intent-data-providers: 50
- https://salesrabbit.com/page/2: 50
- https://spotsaas.com/blog/best-sales-engagement-platforms: 49
- https://albato.com/blog/publications/best-abm-software: 48
- https://miniloop.ai/blog/b2b-data-enrichment: 44

## The company

Apollo.io; https://www.apollo.io/; San Francisco, United States; founded 2015. From Wikidata, fetched 2026-09-14.

## In its own words

What Apollo.io's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI GTM System for Go-to-Market Teams (https://apollo.io/)
- For: Go-to-Market Teams (https://apollo.io/)
- Price stated: Free $0; Basic $49 per seat per month, billed annually; Professional $79 per seat per month, billed annually; Organization $119 per seat per month, (min 3 seats) billed annually (https://www.apollo.io/pricing)
- Starting price: 0 (https://www.apollo.io/pricing)
- Free plan or trial: No credit card required (https://apollo.io/)
- Integrations claimed: 200 (https://apollo.io/); 7 (https://www.apollo.io/pricing) (pages disagree)
- Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA, CASA Tier 2, CPRA
- Hosting: United States
- Customers named: Lyon Bakery, Glean, Zorro, Ernst & Young, Oracle, Lyft

## What it publishes

Every page apollo.io exposes, read 2026-09-29: 2554 addresses. By kind, pages and the last 90 days:

- blog: 1408 pages, 0 in the last 90 days, latest undated
- case study: 17 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 49 pages, 0 in the last 90 days, latest undated
- conference or event: 8 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 190 pages, 0 in the last 90 days, latest undated
- template or tool: 67 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 240 pages, 0 in the last 90 days, latest undated
- news or press: 22 pages, 5 in the last 90 days, latest 2026-09-15
- Recent: 2026-09-15 news or press: Apollo named flagship data partner for hunter salesforces new outbound sales agent https://www.apollo.io/newsroom/announcements/apollo-named-flagship-data-partner-for-hunter-salesforces-new-outbound-sales-agent
- Recent: 2026-08-25 news or press: Apollo appoints mark sieglock as chief product officer https://www.apollo.io/newsroom/announcements/apollo-appoints-mark-sieglock-as-chief-product-officer
- Recent: 2026-08-13 news or press: Apollo earns inc 5000 martech breakthrough award and g2 recognition https://www.apollo.io/newsroom/announcements/apollo-earns-inc-5000-martech-breakthrough-award-and-g2-recognition
- Recent: 2026-08-11 news or press: Only 6 of go to market leaders think ai will replace their teams apollo report finds https://www.apollo.io/newsroom/announcements/only-6-of-go-to-market-leaders-think-ai-will-replace-their-teams-apollo-report-finds
- Recent: 2026-07-23 news or press: Apollo and san jose earthquakes announce official sleeve and go to market partnership bringing the ai gtm system to majo https://www.apollo.io/newsroom/announcements/apollo-and-san-jose-earthquakes-announce-official-sleeve-and-go-to-market-partnership-bringing-the-ai-gtm-system-to-major-league-soccer
- Recent: 2026-06-03 news or press: Apollo brings ai powered gtm workflows to perplexity computer for growing businesses https://www.apollo.io/newsroom/announcements/apollo-brings-ai-powered-gtm-workflows-to-perplexity-computer-for-growing-businesses

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.