# Apollo.io alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 1,056 of the 1,764 answers in the 7 categories where Apollo.io holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/apollo-io/alternatives

## Named instead, most often (every category and segment added)

- 6sense: 76
- Demandbase: 63
- ZoomInfo: 47
- Bombora: 43
- Outreach: 34
- AdRoll ABM: 32

## Sales intelligence and contact data

**Small business**: 19 of 84 answers did not name Apollo.io (Apollo.io is #1 of 8 at 96%).

- Cognism: first choice in 1 of those 19
- Hunter: first choice in 1 of those 19
- ZoomInfo SalesOS: first choice in 1 of those 19

**Mid-market**: 27 of 84 answers did not name Apollo.io (Apollo.io is #1 of 13 at 93%).

- Cognism: first choice in 1 of those 27
- Hunter: first choice in 1 of those 27

**Enterprise**: 51 of 84 answers did not name Apollo.io (Apollo.io is #2 of 12 at 9%).

- ZoomInfo SalesOS: first choice in 19 of those 51
- Cognism: first choice in 3 of those 51
- Demandbase: first choice in 1 of those 51
- FullEnrich: first choice in 1 of those 51
- LinkedIn Sales Navigator: first choice in 1 of those 51
- SalesIntel: first choice in 1 of those 51

## Data enrichment

**Small business**: 16 of 84 answers did not name Apollo.io (Apollo.io is #1 of 9 at 81%).

- Clay: first choice in 1 of those 16
- UpLead: first choice in 1 of those 16

**Mid-market**: 29 of 84 answers did not name Apollo.io (Apollo.io is #1 of 9 at 63%).

- Cognism: first choice in 2 of those 29
- HubSpot Breeze Intelligence: first choice in 2 of those 29
- Leadspace: first choice in 1 of those 29
- Reverse Contact: first choice in 1 of those 29
- ZoomInfo: first choice in 1 of those 29

**Enterprise**: 64 of 84 answers did not name Apollo.io (Apollo.io is #8 of 10 at 2%).

- ZoomInfo: first choice in 26 of those 64
- Cognism: first choice in 7 of those 64
- FullEnrich: first choice in 4 of those 64
- Clay: first choice in 3 of those 64
- 6sense: first choice in 2 of those 64
- Demandbase: first choice in 2 of those 64
- People Data Labs: first choice in 2 of those 64
- Amplemarket: first choice in 1 of those 64

## Sales engagement platforms

**Small business**: 17 of 84 answers did not name Apollo.io (Apollo.io is #1 of 14 at 50%).

- HubSpot Sales Hub: first choice in 2 of those 17
- Klenty: first choice in 1 of those 17
- Outreach: first choice in 1 of those 17
- Rework: first choice in 1 of those 17
- Salesloft: first choice in 1 of those 17

**Mid-market**: 31 of 84 answers did not name Apollo.io (Apollo.io is #2 of 12 at 30%).

- Salesloft: first choice in 3 of those 31
- Cal.com: first choice in 1 of those 31

**Enterprise**: 65 of 84 answers did not name Apollo.io (Apollo.io is #5 of 9 at 2%).

- Outreach: first choice in 30 of those 65
- Salesloft: first choice in 17 of those 65
- Salesforce Sales Engagement: first choice in 3 of those 65
- SmartReach.io: first choice in 2 of those 65
- ClickReach: first choice in 1 of those 65
- HubSpot Sales Hub: first choice in 1 of those 65
- Instantly: first choice in 1 of those 65
- SmartReach.io Sales Engagement: first choice in 1 of those 65

## B2B intent data providers

**Small business**: 27 of 84 answers did not name Apollo.io (Apollo.io is #1 of 13 at 62%).

- G2 Buyer Intent: first choice in 3 of those 27
- Dealfront: first choice in 2 of those 27
- Apollo.io intent add-on: first choice in 1 of those 27
- Diginius Insight: first choice in 1 of those 27
- Factors.ai: first choice in 1 of those 27
- HubSpot Breeze Intelligence: first choice in 1 of those 27
- IntentData.io: first choice in 1 of those 27
- RB2B: first choice in 1 of those 27

**Mid-market**: 52 of 84 answers did not name Apollo.io (Apollo.io is #2 of 12 at 29%).

- Bombora: first choice in 19 of those 52
- HubSpot Breeze Intelligence: first choice in 2 of those 52
- ZoomInfo: first choice in 2 of those 52
- 6sense: first choice in 1 of those 52
- AdRoll ABM: first choice in 1 of those 52
- Cognism: first choice in 1 of those 52
- Dealfront: first choice in 1 of those 52
- G2 Buyer Intent: first choice in 1 of those 52

**Enterprise**: 83 of 84 answers did not name Apollo.io.

- 6sense: first choice in 30 of those 83
- Bombora: first choice in 24 of those 83
- Demandbase: first choice in 7 of those 83
- Cognism: first choice in 2 of those 83
- ZoomInfo: first choice in 2 of those 83
- Abmatic AI: first choice in 1 of those 83
- G2 Buyer Intent: first choice in 1 of those 83
- RB2B: first choice in 1 of those 83

## Market intelligence platforms

**Small business**: 54 of 84 answers did not name Apollo.io (Apollo.io is #1 of 20 at 39%).

- Semrush .Trends: first choice in 9 of those 54
- Similarweb: first choice in 9 of those 54
- ClientCues: first choice in 2 of those 54
- Crunchbase: first choice in 2 of those 54
- HubSpot Marketing Hub: first choice in 2 of those 54
- Prospeo: first choice in 2 of those 54
- SpyFu: first choice in 2 of those 54
- Woven Insights: first choice in 2 of those 54

**Mid-market**: 59 of 84 answers did not name Apollo.io (Apollo.io is #1 of 13 at 22%).

- AlphaSense: first choice in 6 of those 59
- Crayon: first choice in 5 of those 59
- Klue: first choice in 3 of those 59
- Similarweb: first choice in 3 of those 59
- ZoomInfo: first choice in 3 of those 59
- Crunchbase: first choice in 2 of those 59
- CB Insights: first choice in 1 of those 59
- ClientCues: first choice in 1 of those 59

**Enterprise**: 81 of 84 answers did not name Apollo.io.

- AlphaSense: first choice in 19 of those 81
- ZoomInfo: first choice in 13 of those 81
- Contify: first choice in 5 of those 81
- Northern Light SinglePoint: first choice in 4 of those 81
- Crayon: first choice in 3 of those 81
- HG Insights: first choice in 3 of those 81
- Valona Intelligence: first choice in 3 of those 81
- Demandbase: first choice in 2 of those 81

## AI SDR agents

**Small business**: 51 of 84 answers did not name Apollo.io (Apollo.io is #2 of 10 at 20%).

- AiSDR: first choice in 15 of those 51
- Artisan Ava: first choice in 3 of those 51
- CellCog: first choice in 3 of those 51
- Apollo.ai: first choice in 2 of those 51
- B2B Rocket: first choice in 2 of those 51
- Salesforge Agent Frank: first choice in 2 of those 51
- WorkAgent: first choice in 2 of those 51
- 11x: first choice in 1 of those 51

**Mid-market**: 61 of 84 answers did not name Apollo.io (Apollo.io is #2 of 11 at 19%).

- AiSDR: first choice in 14 of those 61
- Artisan Ava: first choice in 6 of those 61
- 11x: first choice in 4 of those 61
- AiSDR Solo: first choice in 2 of those 61
- Reply.io Jason: first choice in 2 of those 61
- CellCog: first choice in 1 of those 61
- Outreach: first choice in 1 of those 61
- Overloop: first choice in 1 of those 61

**Enterprise**: 78 of 84 answers did not name Apollo.io (Apollo.io is #10 of 10 at 0%).

- 11x: first choice in 16 of those 78
- Artisan Ava: first choice in 16 of those 78
- Regie.ai: first choice in 5 of those 78
- 11x Alice: first choice in 3 of those 78
- Salesforce Agentforce SDR: first choice in 3 of those 78
- AiSDR: first choice in 2 of those 78
- Outreach: first choice in 2 of those 78
- Qualified Piper: first choice in 2 of those 78

## Account-based marketing platforms

**Small business**: 34 of 84 answers did not name Apollo.io (Apollo.io is #2 of 12 at 22%).

- HubSpot Marketing Hub: first choice in 15 of those 34
- AdRoll ABM: first choice in 6 of those 34
- ActiveCampaign: first choice in 1 of those 34
- HubSpot ABM Software: first choice in 1 of those 34
- HubSpot's ABM module: first choice in 1 of those 34
- HubSpot's native ABM tools: first choice in 1 of those 34
- Terminus: first choice in 1 of those 34

**Mid-market**: 73 of 84 answers did not name Apollo.io (Apollo.io is #3 of 8 at 10%).

- AdRoll ABM: first choice in 25 of those 73
- Demandbase: first choice in 11 of those 73
- 6sense: first choice in 10 of those 73
- HubSpot Marketing Hub: first choice in 4 of those 73
- Terminus: first choice in 3 of those 73
- ZoomInfo Marketing: first choice in 2 of those 73
- HubSpot CRM: first choice in 1 of those 73

**Enterprise**: 84 of 84 answers did not name Apollo.io.

- Demandbase: first choice in 40 of those 84
- 6sense: first choice in 33 of those 84
- HubSpot Marketing Hub: first choice in 3 of those 84
- N.Rich: first choice in 3 of those 84
- 6sense Revenue Marketing: first choice in 2 of those 84
- 6sense Revenue AI: first choice in 1 of those 84
- Abmatic AI: first choice in 1 of those 84
- Coffee: first choice in 1 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.
