# Analytic Partners: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 27 judge labels across 2 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/analytic-partners

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 28 | 27% | 26 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 95 | 0% | 1 |

## What the models said for it

- "Analytic Partners if you're larger/more mature and want a best-in-class enterprise MMM approach" (GPT-5.4 mini, Attribution & MMM)
- "Best For: Large Enterprises and global brands requiring deep custom modeling." (Gemini 3.5 Flash, Attribution & MMM)
- "Leader in breadth (marketing + finance/supply chain); enterprise-focused." (Grok 4.20, Attribution & MMM)
- "Best enterprise causal measurement: Measured or Analytic Partners" (Perplexity Sonar, Attribution & MMM)

## And against it

- "Avoid enterprise-heavy options like Adobe Marketo Measure or full-service agencies (e.g., Measured, Analytic Partners)" (Grok 4.20, Attribution & MMM)
- "Analytic Partners — built for large enterprises with big budgets" (DeepSeek V4 Flash, Attribution & MMM)
- "$500K–$3M/yr — overkill and overpriced for mid-market budgets" (DeepSeek V4 Flash, Attribution & MMM)
- "Full-service consulting model; $300K+ engagements" (Kimi K2, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 3 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 2 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Analytic Partners, from 74 of the 77 answers that named it (only the models that return a source list).

### Domains cited

- aboutmartech.com: 37
- usermaven.com: 37
- gane.ai/index: 28
- measured.com: 27
- admetrics.io: 25
- vexpower.com: 24
- improvado.io: 22
- research.oz.spotlightar.com: 22
- vezadigital.com: 20
- cometly.com: 19

### Pages cited

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 24
- https://vexpower.com/mmm/marketing-mix-modeling-software: 24
- https://aboutmartech.com/blog/marketing-attribution-companies: 21
- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 20
- https://vezadigital.com/post/marketing-attribution-tools: 20
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 19
- https://mammoth.io/blog/marketing-attribution-software: 18
- https://www.gane.ai/index/gtm/marketing/attribution-mmm/enterprise: 15

## In its own words

What Analytic Partners's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Marketing Measurement & Commercial Analytics (https://analyticpartners.com/)
- For: leading brands (https://analyticpartners.com/)
- Certifications: SOC 2, ISO 27001
- Customers named: Cox Communications, Kroger, VF Corp, Nespresso, ADAPTA, Hill’s Pet Nutrition, Colgate-Palmolive

## What it publishes

Every page analyticpartners.com exposes, read 2026-10-05: 287 addresses. By kind, pages and the last 90 days:

- blog: 145 pages, 8 in the last 90 days, latest 2026-09-17
- case study: 22 pages, 0 in the last 90 days, latest 2025-03-28
- webinar or virtual event: 8 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 4 pages, 1 in the last 90 days, latest 2026-07-22
- news or press: 51 pages, 0 in the last 90 days, latest 2026-06-08
- Recent: 2026-09-17 blog: The myths truths of mmm how senior leaders use analytics to make commercial decisions https://analyticpartners.com/knowledge-hub/resources/the-myths-truths-of-mmm-how-senior-leaders-use-analytics-to-make-commercial-decisions
- Recent: 2026-08-28 blog: Expert led commercial analytics https://analyticpartners.com/knowledge-hub/blog/expert-led-commercial-analytics
- Recent: 2026-08-25 blog: Unified commercial measurement https://analyticpartners.com/knowledge-hub/blog/unified-commercial-measurement
- Recent: 2026-08-21 blog: Integrate with elegance turning experiments into decision advantage https://analyticpartners.com/knowledge-hub/blog/integrate-with-elegance-turning-experiments-into-decision-advantage
- Recent: 2026-07-23 blog: I wrote magic quadrants heres how i read them https://analyticpartners.com/knowledge-hub/blog/i-wrote-magic-quadrants-heres-how-i-read-them
- Recent: 2026-07-22 comparison: Mmm accuracy vs confidence https://analyticpartners.com/knowledge-hub/blog/mmm-accuracy-vs-confidence

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.