# Amplitude: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 177 judge labels across 10 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/amplitude

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 46% | 1 | 13% | 71 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 10% | 2 | 18% | 56 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 2% | 11 | 6% | 34 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 24 | 0% | 4 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 42 | 0% | 3 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 40 | 0% | 3 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 60 | 50% | 2 |
| [In-app messaging and customer communications](https://www.gane.ai/index/gtm/customer/in-app-messaging-and-customer-communications/index.md) | 0% | 45 | 0% | 2 |
| [Digital adoption and onboarding](https://www.gane.ai/index/gtm/customer/digital-adoption-and-onboarding/index.md) | 0% | 45 | 0% | 1 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 74 | 0% | 1 |

## What the models said for it

- "Amplitude: Strong all-rounder for behavioral analytics, AI insights, experimentation, and enterprise governance. Best if you need depth + scalability." (Grok 4.20, Product analytics)
- "The Gold Standard for Deep Insights: Amplitude ... widely considered the leader in the space for large-scale B2B SaaS companies." (Qwen 3.7 Flash, Product analytics)
- "Amplitude - AI-powered product analytics built for product-led SaaS teams tracking feature usage and running A/B tests." (Muse Glimmer 30B, Customer intel)
- "the best default choice is usually Amplitude if you want the strongest all-around product analytics platform" (GPT-5.4 mini, Product analytics)

## And against it

- "This is perhaps the most heavily flagged platform in recent reviews... Amplitude is currently facing a class-action lawsuit" (DeepSeek V4 Flash, Customer intel)
- "Avoid or be cautious about Mixpanel, Amplitude, Segment, Adobe Analytics, Google Analytics 4, and Gainsight" (Mistral Small, Customer intel)
- "Avoid platforms with a history of security incidents (Mixpanel, Amplitude, Adobe, Metabase)" (GLM 4.7 FlashX, Customer intel)
- "Why to avoid: Amplitude receives a high share of negative labels (31% in one analysis)" (Mistral Small, Product analytics)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 3 | 4 | 1 | 10 |
| GPT-5.4 mini | 4 | 4 | 1 | 0 | 9 |
| Gemini 3.5 Flash | 2 | 11 | 2 | 2 | 17 |
| Perplexity Sonar | 4 | 7 | 0 | 3 | 14 |
| Grok 4.20 | 3 | 9 | 1 | 2 | 15 |
| Mistral Small | 1 | 2 | 6 | 3 | 12 |
| DeepSeek V4 Flash | 3 | 4 | 7 | 2 | 16 |
| Llama 4 Maverick | 3 | 1 | 5 | 0 | 9 |
| Qwen 3.7 Flash | 3 | 9 | 0 | 2 | 14 |
| Kimi K2 | 2 | 9 | 3 | 2 | 16 |
| GLM 4.7 FlashX | 4 | 4 | 2 | 2 | 12 |
| MiniMax M2.5 | 3 | 5 | 4 | 0 | 12 |
| GPT-6 Luna | 3 | 6 | 0 | 1 | 10 |
| Muse Glimmer 30B | 4 | 3 | 2 | 2 | 11 |

## Sources returned with these answers

The sites and pages cited by the answers that named Amplitude, from 418 of the 503 answers that named it (only the models that return a source list).

### Domains cited

- amplitude.com: 170 (its own site)
- mixpanel.com: 143
- g2.com: 138
- linkedin.com: 117
- posthog.com: 106
- capterra.com: 72
- userpilot.com: 69
- toolradar.com: 60
- gane.ai/index: 53
- softwareadvice.com: 52

### Pages cited

- https://linkedin.com/pulse/best-product-analytics-tools-rajesh-kumar-nrqec: 70
- https://mixpanel.com/blog/best-product-analytics-tools: 65
- https://g2.com/categories/product-analytics: 59
- https://userpilot.com/blog/product-analytics-tools: 46
- https://posthog.com/compare/best-product-analytics-tools-for-startups: 40
- https://capterra.com/product-analytics-software: 37
- https://growthbook.io/insights/best-product-analytics-tools-enterprises: 37
- https://amplitude.com/pricing: 36

## The company

Amplitude; https://amplitude.com/; United States. From Wikidata, fetched 2026-09-14.

## In its own words

What Amplitude's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. (https://amplitude.com/)
- For: product teams (https://amplitude.com/)
- Price stated: The industry's most generous free plans (https://amplitude.com/)
- Starting price: 0 (https://amplitude.com/pricing)
- Free plan or trial: Start free with 2M events per month (https://amplitude.com/)
- Certifications: SOC 2 Type II, SOC 1 Type II, ISO 27001, EU-US DPF, UK-US DPF, Swiss-US DPF
- Hosting: EU data center option, United States, Germany, EU
- Customers named: Fender, Backstage, Udemy, Gong, DoorDash, Chick, Dropbox, Atlassian

## What it publishes

Every page amplitude.com exposes, read 2026-09-29: 7043 addresses. By kind, pages and the last 90 days:

- blog: 1701 pages, 28 in the last 90 days, latest 2026-09-28
- case study: 61 pages, 0 in the last 90 days, latest 2026-02-17
- webinar or virtual event: 42 pages, 1 in the last 90 days, latest 2026-07-15
- conference or event: 370 pages, 5 in the last 90 days, latest 2026-09-30
- report or ebook: 30 pages, 0 in the last 90 days, latest 2024-03-29
- comparison: 121 pages, 2 in the last 90 days, latest 2026-09-25
- template or tool: 237 pages, 0 in the last 90 days, latest 2026-04-06
- glossary or explainer: 826 pages, 0 in the last 90 days, latest 2026-05-29
- podcast or video: 4 pages, 0 in the last 90 days, latest 2024-06-25
- news or press: 193 pages, 0 in the last 90 days, latest 2026-05-05
- Recent: 2026-09-30 conference or event: Build ai workflows that save time https://amplitude.com/events/build-ai-workflows-that-save-time
- Recent: 2026-09-28 blog: Jev analysis https://amplitude.com/blog/jev-analysis
- Recent: 2026-09-25 comparison: Best mixpanel session replay alternatives https://amplitude.com/compare/best-mixpanel-session-replay-alternatives
- Recent: 2026-09-23 blog: Ai context configuration https://amplitude.com/blog/ai-context-configuration
- Recent: 2026-09-23 conference or event: 2026 09 ai use cases for product managers https://amplitude.com/events/2026-09-ai-use-cases-for-product-managers
- Recent: 2026-09-16 blog: Headless amplitude https://amplitude.com/blog/headless-amplitude

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.