# Amplitude alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 468 of the 756 answers in the 3 categories where Amplitude holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/amplitude/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 75
- PostHog: 32
- Plausible Analytics: 25
- HubSpot Marketing Hub: 15
- Adobe Analytics: 13
- Google Analytics 360: 12

## Product analytics

**Small business**: 45 of 84 answers did not name Amplitude (Amplitude is #3 of 7 at 5%).

- PostHog: first choice in 22 of those 45
- Mixpanel: first choice in 4 of those 45
- Google Analytics 4: first choice in 2 of those 45
- GainsightPX: first choice in 1 of those 45
- Heap: first choice in 1 of those 45
- June: first choice in 1 of those 45

**Mid-market**: 32 of 84 answers did not name Amplitude (Amplitude is #1 of 8 at 46%).

- PostHog: first choice in 2 of those 32
- Fathom: first choice in 1 of those 32
- Mixpanel: first choice in 1 of those 32
- Plausible: first choice in 1 of those 32

**Enterprise**: 30 of 84 answers did not name Amplitude (Amplitude is #1 of 9 at 61%).

- GrowthBook: first choice in 2 of those 30
- Mixpanel: first choice in 2 of those 30
- PostHog: first choice in 1 of those 30

## Customer intelligence and data science

**Small business**: 56 of 84 answers did not name Amplitude (Amplitude is #7 of 13 at 4%).

- HubSpot CRM: first choice in 8 of those 56
- HubSpot Service Hub: first choice in 8 of those 56
- Google Analytics 4: first choice in 6 of those 56
- HubSpot Marketing Hub: first choice in 6 of those 56
- PostHog: first choice in 4 of those 56
- Microsoft Power BI: first choice in 2 of those 56
- Custify: first choice in 1 of those 56
- Dreamdata: first choice in 1 of those 56

**Mid-market**: 48 of 84 answers did not name Amplitude (Amplitude is #2 of 16 at 10%).

- HubSpot Marketing Hub: first choice in 5 of those 48
- Google Analytics 4: first choice in 4 of those 48
- Cometly: first choice in 2 of those 48
- Mixpanel: first choice in 2 of those 48
- Segment: first choice in 2 of those 48
- Totango: first choice in 2 of those 48
- Adobe Experience Platform (AEP) with Customer Analytics: first choice in 1 of those 48
- Amplemarket: first choice in 1 of those 48

**Enterprise**: 63 of 84 answers did not name Amplitude (Amplitude is #3 of 15 at 6%).

- Adobe Customer Journey Analytics: first choice in 10 of those 63
- Salesforce Data Cloud: first choice in 4 of those 63
- Adobe Real-Time CDP: first choice in 3 of those 63
- Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 63
- Chattermill: first choice in 2 of those 63
- Salesforce Customer 360: first choice in 2 of those 63
- Adobe Experience Cloud: first choice in 1 of those 63
- Basedash: first choice in 1 of those 63

## Web analytics

**Small business**: 72 of 84 answers did not name Amplitude (Amplitude is #12 of 14 at 0%).

- Google Analytics 4: first choice in 37 of those 72
- Plausible Analytics: first choice in 17 of those 72
- Fathom: first choice in 10 of those 72
- Dealfront: first choice in 3 of those 72
- Fathom Analytics: first choice in 3 of those 72
- Microsoft Clarity: first choice in 3 of those 72
- PostHog: first choice in 3 of those 72
- Cloudflare Web Analytics: first choice in 2 of those 72

**Mid-market**: 62 of 84 answers did not name Amplitude (Amplitude is #6 of 15 at 2%).

- Google Analytics 4: first choice in 25 of those 62
- Plausible Analytics: first choice in 8 of those 62
- Matomo: first choice in 6 of those 62
- HubSpot Marketing Hub: first choice in 4 of those 62
- Dreamdata: first choice in 3 of those 62
- Dealfront: first choice in 2 of those 62
- Dealfront Leadfeeder: first choice in 2 of those 62
- HockeyStack: first choice in 2 of those 62

**Enterprise**: 60 of 84 answers did not name Amplitude (Amplitude is #8 of 12 at 0%).

- Adobe Analytics: first choice in 13 of those 60
- Google Analytics 360: first choice in 12 of those 60
- Matomo: first choice in 6 of those 60
- Matomo On-Premise: first choice in 2 of those 60
- Mixpanel: first choice in 2 of those 60
- Bold BI: first choice in 1 of those 60
- Clics: first choice in 1 of those 60
- Google Analytics 4: first choice in 1 of those 60

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.