# Amazon: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 4 categories by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/amazon

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce platforms](https://www.gane.ai/index/gtm/revops/ecommerce-platforms/index.md) | 0% | 62 | 83% | 6 |
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 100 | 60% | 5 |
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 0% | 94 | 100% | 1 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 112 | 100% | 1 |

## And against it

- "First-party clean rooms from Amazon, Disney, Google and Meta combine the data source, the ad platform and the analytics environment. That concentration raises conflict-of-interest and data-access concerns" (Muse Glimmer 30B, Data clean rooms)
- "Amazon, eBay, Etsy, Walmart Marketplace, and similar marketplaces as your only sales channel... fees, policy changes, algorithm dependence" (Perplexity Sonar, Ecommerce)
- "Walled Gardens: Google, Meta, Amazon—if most of your spend is there, but they limit cross-platform insights." (Grok 4.20, Data clean rooms)
- "Walled Garden Clean Rooms (Google, Meta, Amazon)... Be especially cautious about what data you share" (Kimi K2, Data clean rooms)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 3 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Amazon, from 23 of the 29 answers that named it (only the models that return a source list).

### Domains cited

- iab.com: 6
- liveramp.com: 5
- martech.org: 5
- shopify.com: 5
- bigcommerce.com: 4
- forbes.com: 4
- ftc.gov: 4
- adexchanger.com: 3
- alium.io: 3
- amzprep.com: 3

### Pages cited

- https://ftc.gov/policy/advocacy-research/tech-at-ftc/2024/11/data-clean-rooms-separating-fact-fiction: 4
- https://liveramp.com/blog/what-to-look-for-in-a-data-clean-room-provider-a-guide: 4
- https://alium.io/research/top-complaints-ecommerce-platforms: 3
- https://amzprep.com/top-25-ecommerce-platforms-north-america: 3
- https://data-axle.com/resources/blog/data-clean-rooms-explained-marketers: 3
- https://forbes.com/advisor/business/software/best-ecommerce-platform: 3
- https://iab.com/wp-content/uploads/2026/09/IAB_Data_Clean_Rooms_in_Commerce_September_2026_pdf.pdf: 3
- https://martech.org/data-clean-rooms-what-you-need-to-know: 3

## The company

Amazon; http://amazon.com; Seattle, United States; founded 1994; about 1,500,000 employees (2023); public, AMZN on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Amazon's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Spend less. Smile more. (https://amazon.com/)
- For: people who work for Amazon (https://trust.amazon.com)

## What it publishes

Every page amazon.com exposes, read 2026-09-29: 10006 addresses. By kind, pages and the last 90 days:

- blog: 132 pages, 0 in the last 90 days, latest 2024-10-22
- case study: 26 pages, 0 in the last 90 days, latest undated
- conference or event: 21 pages, 0 in the last 90 days, latest 2025-12-10
- report or ebook: 282 pages, 9 in the last 90 days, latest 2026-07-29
- comparison: 1 pages, 0 in the last 90 days, latest 2025-03-25
- template or tool: 20 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 12 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 391 pages, 0 in the last 90 days, latest 2025-09-17
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-ca/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-gb/library/guides/media-planning-api-suite
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-ca/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-gb/library/guides/performance-plus-cpa-best-practices

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.