# Amazon Sponsored Products: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/amazon-sponsored-products

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 38 | 0% | 1 |

## What the models said for it

- "Use Amazon Ads when Amazon is a major sales channel" (Perplexity Sonar, Ecommerce marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Amazon Sponsored Products, from 4 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- fitsmallbusiness.com: 3
- underconstructionpage.com: 3
- blog.hubspot.com: 2
- stellarising.com: 2
- 42signals.com: 1
- adexchanger.com: 1
- aidigital.com: 1
- cleverence.com: 1
- coolnerdsmarketing.com: 1
- digiday.com: 1

### Pages cited

- https://fitsmallbusiness.com/guide-to-retail-media-for-smbs: 3
- https://underconstructionpage.com/retail-media-101-for-brands-under-10m: 3
- https://blog.hubspot.com/marketing/retail-media-networks: 2
- https://stellarising.com/blog/retail-media-networks-guide: 2
- https://42signals.com/blog/retail-media-network-what-brands-need-to-know: 1
- https://adexchanger.com/daily-news-roundup/thursday-22102026: 1
- https://aidigital.com/blog/retail-media-networks: 1
- https://cleverence.com/articles/for-business/top-ecommerce-platforms-in-us-2849: 1

## The company

Amazon; http://amazon.com; Seattle, United States; founded 1994; about 1,500,000 employees (2023); public, AMZN on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.