# Amazon Redshift alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 218 of the 252 answers in the 1 category where Amazon Redshift holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/amazon-redshift/alternatives

## Named instead, most often (every category and segment added)

- Hightouch: 152
- BigQuery: 93
- Snowflake: 59
- Census: 32
- Airbyte: 8
- Fivetran: 2

## Data warehouse and reverse ETL for marketing

**Small business**: 78 of 84 answers did not name Amazon Redshift (Amazon Redshift is #18 of 18 at 0%).

- BigQuery: first choice in 60 of those 78
- Hightouch: first choice in 55 of those 78
- Snowflake: first choice in 9 of those 78
- Census: first choice in 6 of those 78
- Airbyte: first choice in 2 of those 78
- DuckDB: first choice in 1 of those 78
- Hightouch Basic Reverse ETL: first choice in 1 of those 78
- MetricHero: first choice in 1 of those 78

**Mid-market**: 70 of 84 answers did not name Amazon Redshift (Amazon Redshift is #10 of 12 at 0%).

- Hightouch: first choice in 42 of those 70
- BigQuery: first choice in 25 of those 70
- Snowflake: first choice in 20 of those 70
- Census: first choice in 10 of those 70
- Airbyte: first choice in 6 of those 70
- RudderStack Reverse ETL: first choice in 2 of those 70
- Skyvia: first choice in 2 of those 70
- Fivetran: first choice in 1 of those 70

**Enterprise**: 70 of 84 answers did not name Amazon Redshift (Amazon Redshift is #11 of 12 at 0%).

- Hightouch: first choice in 55 of those 70
- Snowflake: first choice in 30 of those 70
- Census: first choice in 16 of those 70
- BigQuery: first choice in 8 of those 70
- Fivetran: first choice in 1 of those 70
- Integrate.io: first choice in 1 of those 70
- Matia: first choice in 1 of those 70
- Omnata: first choice in 1 of those 70

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.