# Amazon Marketing Cloud alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 210 of the 252 answers in the 1 category where Amazon Marketing Cloud holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/amazon-marketing-cloud/alternatives

## Named instead, most often (every category and segment added)

- Snowflake Data Clean Rooms: 56
- AWS Clean Rooms: 28
- Crossbeam: 15
- Decentriq: 8
- InfoSum: 8
- Databricks Clean Rooms: 6

## Data clean rooms

**Small business**: 68 of 84 answers did not name Amazon Marketing Cloud (Amazon Marketing Cloud is #4 of 13 at 8%).

- AWS Clean Rooms: first choice in 17 of those 68
- Crossbeam: first choice in 13 of those 68
- Snowflake Data Clean Rooms: first choice in 7 of those 68
- AppsFlyer: first choice in 2 of those 68
- Decentriq: first choice in 2 of those 68
- Optable: first choice in 2 of those 68
- Proton Drive for Business: first choice in 2 of those 68
- Proton Workspace: first choice in 2 of those 68

**Mid-market**: 62 of 84 answers did not name Amazon Marketing Cloud (Amazon Marketing Cloud is #2 of 11 at 17%).

- Snowflake Data Clean Rooms: first choice in 17 of those 62
- AWS Clean Rooms: first choice in 5 of those 62
- InfoSum: first choice in 4 of those 62
- Databricks Clean Rooms: first choice in 3 of those 62
- LiveRamp Clean Room: first choice in 3 of those 62
- Crossbeam: first choice in 2 of those 62
- BigQuery Data Clean Rooms: first choice in 1 of those 62
- Box: first choice in 1 of those 62

**Enterprise**: 80 of 84 answers did not name Amazon Marketing Cloud (Amazon Marketing Cloud is #10 of 11 at 0%).

- Snowflake Data Clean Rooms: first choice in 32 of those 80
- AWS Clean Rooms: first choice in 6 of those 80
- Decentriq: first choice in 6 of those 80
- InfoSum: first choice in 4 of those 80
- Databricks Clean Rooms: first choice in 3 of those 80
- Google BigQuery Data Clean Rooms: first choice in 2 of those 80
- Microsoft Teams: first choice in 2 of those 80
- DataMoon Clean Room: first choice in 1 of those 80

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.