# Amazon DSP alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 449 of the 504 answers in the 2 categories where Amazon DSP holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/amazon-dsp/alternatives

## Named instead, most often (every category and segment added)

- StackAdapt: 72
- LinkedIn Video Ads: 42
- YouTube Ads: 39
- The Trade Desk: 37
- Meta Ads: 31
- Choozle: 19

## Programmatic and display advertising

**Small business**: 72 of 84 answers did not name Amazon DSP (Amazon DSP is #12 of 17 at 2%).

- StackAdapt: first choice in 32 of those 72
- Choozle: first choice in 11 of those 72
- Google Ads: first choice in 7 of those 72
- AdRoll: first choice in 5 of those 72
- Meta Ads: first choice in 4 of those 72
- LinkedIn Campaign Manager: first choice in 3 of those 72
- AdLib: first choice in 2 of those 72
- Adwave: first choice in 2 of those 72

**Mid-market**: 71 of 84 answers did not name Amazon DSP (Amazon DSP is #11 of 13 at 0%).

- StackAdapt: first choice in 27 of those 71
- Choozle: first choice in 8 of those 71
- The Trade Desk: first choice in 8 of those 71
- AdRoll ABM: first choice in 5 of those 71
- AdLib: first choice in 2 of those 71
- AdRoll: first choice in 2 of those 71
- Epom DSP: first choice in 2 of those 71
- Amazon Sponsored Ads: first choice in 1 of those 71

**Enterprise**: 70 of 84 answers did not name Amazon DSP (Amazon DSP is #8 of 11 at 0%).

- Demandbase Advertising: first choice in 19 of those 70
- The Trade Desk: first choice in 18 of those 70
- Google Display & Video 360: first choice in 10 of those 70
- 6sense: first choice in 6 of those 70
- Adobe Advertising: first choice in 2 of those 70
- Basis: first choice in 2 of those 70
- 6sense Revenue AI: first choice in 1 of those 70
- Adelphic: first choice in 1 of those 70

## Video advertising

**Small business**: 84 of 84 answers did not name Amazon DSP.

- Meta Ads: first choice in 23 of those 84
- YouTube Ads: first choice in 22 of those 84
- LinkedIn Video Ads: first choice in 12 of those 84
- TikTok Ads: first choice in 9 of those 84
- Vibe.co: first choice in 6 of those 84
- MNTN: first choice in 4 of those 84
- Facebook/Instagram Video Ads: first choice in 2 of those 84
- StackAdapt: first choice in 2 of those 84

**Mid-market**: 81 of 84 answers did not name Amazon DSP (Amazon DSP is #12 of 13 at 0%).

- YouTube Ads: first choice in 17 of those 81
- LinkedIn Video Ads: first choice in 12 of those 81
- StackAdapt: first choice in 11 of those 81
- TikTok Ads: first choice in 6 of those 81
- Meta Ads: first choice in 4 of those 81
- Demandbase CTV: first choice in 2 of those 81
- Google Ads: first choice in 2 of those 81
- The Trade Desk: first choice in 2 of those 81

**Enterprise**: 71 of 84 answers did not name Amazon DSP (Amazon DSP is #7 of 11 at 0%).

- LinkedIn Video Ads: first choice in 18 of those 71
- The Trade Desk: first choice in 9 of those 71
- Demandbase CTV: first choice in 8 of those 71
- Google Display & Video 360: first choice in 4 of those 71
- Vibe.co: first choice in 2 of those 71
- Adobe Advertising: first choice in 1 of those 71
- Disney+: first choice in 1 of those 71
- Hulu: first choice in 1 of those 71

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.