# Amazon Brand Registry: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 1 category by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/amazon-brand-registry

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Brand protection platforms](https://www.gane.ai/index/gtm/marketing/brand-protection/index.md) | 2% | 9 | 0% | 5 |

## What the models said for it

- "If you sell physical products online: Enroll in Amazon Brand Registry (Free) + Meta Brand Rights Protection (Free)" (Gemini 3.5 Flash, Brand protection)
- "If you sell on these platforms, these provide direct takedown mechanisms and IP protection tools" (Claude Haiku 4.5, Brand protection)
- "if you only sell on Amazon, you can start with Amazon Brand Registry (free)" (GLM 4.7 FlashX, Brand protection)
- "Amazon Brand Registry offers brand-protection tools to eligible brands" (GPT-6 Luna, Brand protection)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Amazon Brand Registry, from 11 of the 12 answers that named it (only the models that return a source list).

### Domains cited

- brandprotector.io: 4
- findtheneedle.co.uk: 4
- spotsaas.com: 4
- expertinsights.com: 3
- g2.com: 3
- marqvision.com: 3
- reddit.com: 3
- redpoints.com: 3
- bitsight.com: 2
- bolster.ai: 2

### Pages cited

- https://brandprotector.io/blog/brandshield-alternatives-smb: 4
- https://findtheneedle.co.uk/blog/7-best-brand-protection-services-for-small-businesses-2026: 4
- https://spotsaas.com/list/brand-protection-software/for-small-business: 4
- https://expertinsights.com/compliance/the-top-brand-protection-solutions: 3
- https://bitsight.com/guides/best-brand-protection-impersonation-monitoring-platforms: 2
- https://capterra.co.uk/directory/31519/brand-protection/software: 2
- https://foresiet.com/resources/knowledge-hub/best-brand-protection-platforms: 2
- https://g2.com/categories/brand-protection/small-business: 2

## The company

Amazon; http://amazon.com; Seattle, United States; founded 1994; about 1,500,000 employees (2023); public, AMZN on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.