# Amazon Advertising alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 234 of the 252 answers in the 1 category where Amazon Advertising holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/amazon-advertising/alternatives

## Named instead, most often (every category and segment added)

- Amazon Ads: 92
- Walmart Connect: 24
- Skai: 23
- Pacvue: 9
- AdLib: 3
- LinkedIn Campaign Manager: 3

## Retail media platforms

**Small business**: 81 of 84 answers did not name Amazon Advertising (Amazon Advertising is #7 of 12 at 2%).

- Amazon Ads: first choice in 38 of those 81
- Walmart Connect: first choice in 10 of those 81
- LinkedIn Campaign Manager: first choice in 3 of those 81
- AdLib: first choice in 2 of those 81
- Amazon Sponsored Products: first choice in 2 of those 81
- Instacart Ads: first choice in 2 of those 81
- Quartile: first choice in 2 of those 81
- Amazon Ads self-service sponsored ads: first choice in 1 of those 81

**Mid-market**: 77 of 84 answers did not name Amazon Advertising (Amazon Advertising is #3 of 9 at 6%).

- Amazon Ads: first choice in 42 of those 77
- Walmart Connect: first choice in 8 of those 77
- Pacvue: first choice in 5 of those 77
- Skai: first choice in 2 of those 77
- Target Roundel: first choice in 2 of those 77
- Constructor: first choice in 1 of those 77
- Criteo: first choice in 1 of those 77
- Flywheel: first choice in 1 of those 77

**Enterprise**: 76 of 84 answers did not name Amazon Advertising (Amazon Advertising is #3 of 14 at 10%).

- Skai: first choice in 21 of those 76
- Amazon Ads: first choice in 12 of those 76
- Walmart Connect: first choice in 6 of those 76
- Pacvue: first choice in 4 of those 76
- Kevel Retail Media Cloud: first choice in 2 of those 76
- Mirakl Ads: first choice in 2 of those 76
- AdLib: first choice in 1 of those 76
- Adnuntius Retail Media: first choice in 1 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.