# Amazon Ads alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 141 of the 252 answers in the 1 category where Amazon Ads holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/amazon-ads/alternatives

## Named instead, most often (every category and segment added)

- Skai: 16
- Amazon Advertising: 14
- Pacvue: 5
- Walmart Connect: 5
- LinkedIn Campaign Manager: 3
- Amazon Sponsored Products: 2

## Retail media platforms

**Small business**: 40 of 84 answers did not name Amazon Ads (Amazon Ads is #1 of 12 at 51%).

- LinkedIn Campaign Manager: first choice in 3 of those 40
- Amazon Sponsored Products: first choice in 2 of those 40
- Walmart Connect: first choice in 2 of those 40
- Amazon Ads self-service sponsored ads: first choice in 1 of those 40
- Amazon Advertising: first choice in 1 of those 40
- Amazon Business Sponsored Products: first choice in 1 of those 40
- Amazon Business via Amazon Ads: first choice in 1 of those 40
- CitrusAd: first choice in 1 of those 40

**Mid-market**: 37 of 84 answers did not name Amazon Ads (Amazon Ads is #1 of 9 at 62%).

- Amazon Advertising: first choice in 7 of those 37
- Pacvue: first choice in 2 of those 37
- Amazon DSP: first choice in 1 of those 37
- Constructor: first choice in 1 of those 37
- Perpetua: first choice in 1 of those 37
- StackAdapt: first choice in 1 of those 37
- Topsort: first choice in 1 of those 37

**Enterprise**: 64 of 84 answers did not name Amazon Ads (Amazon Ads is #2 of 14 at 12%).

- Skai: first choice in 16 of those 64
- Amazon Advertising: first choice in 6 of those 64
- Pacvue: first choice in 3 of those 64
- Walmart Connect: first choice in 3 of those 64
- Kevel Retail Media Cloud: first choice in 2 of those 64
- AdLib: first choice in 1 of those 64
- CitrusAd/Epsilon: first choice in 1 of those 64
- Criteo: first choice in 1 of those 64

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.