# Airtable: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 21 judge labels across 9 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/airtable

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Client onboarding platforms](https://www.gane.ai/index/gtm/customer/client-onboarding/index.md) | 0% | 24 | 0% | 4 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 31 | 0% | 3 |
| [Marketing resource management](https://www.gane.ai/index/gtm/marketing/marketing-resource-management/index.md) | 0% | 71 | 33% | 3 |
| [Workflow automation and iPaaS](https://www.gane.ai/index/gtm/gtm-data/workflow-automation-and-ipaas/index.md) | 0% | 23 | 0% | 3 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 48 | 0% | 2 |
| [Digital asset management](https://www.gane.ai/index/gtm/marketing/digital-asset-management/index.md) | 0% | 30 | 0% | 2 |
| [Partner relationship management](https://www.gane.ai/index/gtm/partner/partner-relationship-management/index.md) | 0% | 51 | 50% | 2 |
| [Customer success platforms](https://www.gane.ai/index/gtm/customer/customer-success-platforms/index.md) | 0% | 23 | 0% | 1 |
| [Product information management](https://www.gane.ai/index/gtm/revops/product-information-management/index.md) | 0% | 46 | 0% | 1 |

## What the models said for it

- "Connect your Airtable database (for tracking tasks, documents, and client info) to a client-facing portal built in Softr" (Qwen 3.7 Flash, Client onboarding)
- "Stronger alternatives often praised: ClickUp, monday.com, Asana, or Airtable for workflow" (Grok 4.20, Automation & iPaaS)
- "Use Softr's free tier on top of an Airtable base to create a custom-branded portal" (Gemini 3.5 Flash, PRM)
- "Airtable tops Software Advice's FrontRunners report for overall user satisfaction" (DeepSeek V4 Flash, DMP)

## And against it

- "using them as a permanent PRM solution is a major pitfall" (Gemini 3.5 Flash, PRM)
- "often lack native budgeting, deep capacity planning, utilization tracking, DAM, and brand governance" (Perplexity Sonar, Marketing resource mgt)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 2 | 4 | 0 | 6 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Airtable, from 94 of the 107 answers that named it (only the models that return a source list).

### Domains cited

- softwareadvice.com: 32
- g2.com: 26
- capterra.com: 19
- spotsaas.com: 16
- airtable.com: 15 (its own site)
- guideflow.com: 13
- reddit.com: 12
- teamwork.com: 12
- gane.ai/index: 11
- ones.com: 11

### Pages cited

- https://spotsaas.com/list/data-management-software/for-small-business: 12
- https://techrepublic.com/article/best-data-management-software: 10
- https://softwareadvice.com/data-management: 9
- https://teamwork.com/blog/marketing-resource-management: 9
- https://workwithopal.com/about/blog/what-is-the-best-marketing-resource-management-software-2026-guide: 7
- https://soku.ai/blog/marketing-resource-management-software: 6
- https://thedigitalprojectmanager.com/tools/best-marketing-resource-management-software: 6
- https://airtable.com/pricing: 5

## The company

Airtable; https://airtable.com; founded 2012. From Wikidata, fetched 2026-09-14.

## In its own words

What Airtable's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Build Enterprise-ready AI Workflows, Apps & Agents (https://airtable.com/)
- For: teams (https://airtable.com/)
- Price stated: Pricing (https://airtable.com/)
- Starting price: 20 (https://airtable.com/pricing)
- Free plan or trial: Get started for free (https://airtable.com/)
- Integrations claimed: 5 (https://airtable.com/)
- Certifications: HIPAA, SOC 2
- Hosting: European, Australian, European data residency
- Customers named: Code and Theory, Warner Music Group, Rejuvenation, Williams-Sonoma Company, Flatiron Health, Butternut Box, Daily Mail, DMG Media

## What it publishes

Every page airtable.com exposes, read 2026-09-29: 10106 addresses. By kind, pages and the last 90 days:

- blog: 702 pages, 0 in the last 90 days, latest 2025-09-29
- case study: 77 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 106 pages, 4 in the last 90 days, latest 2026-10-06
- conference or event: 33 pages, 0 in the last 90 days, latest undated
- report or ebook: 164 pages, 0 in the last 90 days, latest undated
- comparison: 64 pages, 0 in the last 90 days, latest undated
- template or tool: 310 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 49 pages, 0 in the last 90 days, latest undated
- podcast or video: 125 pages, 0 in the last 90 days, latest undated
- news or press: 320 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-06 webinar or virtual event: How airtable runs marketing on airtable https://www.airtable.com/lp/resources/webinars/how-airtable-runs-marketing-on-airtable
- Recent: 2026-09-29 webinar or virtual event: Building ai assisted workflow omni airtable https://www.airtable.com/lp/resources/webinars/building-ai-assisted-workflow-omni-airtable
- Recent: 2026-09-01 webinar or virtual event: Get started in airtable https://www.airtable.com/lp/resources/webinars/get-started-in-airtable
- Recent: 2026-08-13 webinar or virtual event: Emea get started in airtable https://www.airtable.com/lp/resources/webinars/emea-get-started-in-airtable
- Recent: 2025-09-29 blog: Airtable: Build Enterprise-ready AI Workflows, Apps & Agents https://blog.airtable.com/applications-closing-for-the-airtable-ai-incubator
- Recent: 2025-05-14 blog: Airtable Pricing | Compare Plans, Features & Costs https://blog.airtable.com/airtable-ai-price-change

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.