# Airbyte alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 189 of the 252 answers in the 1 category where Airbyte holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/airbyte/alternatives

## Named instead, most often (every category and segment added)

- Hightouch: 135
- BigQuery: 60
- Snowflake: 58
- Census: 30
- Amazon Redshift: 4
- Fivetran: 2

## Data warehouse and reverse ETL for marketing

**Small business**: 53 of 84 answers did not name Airbyte (Airbyte is #5 of 18 at 2%).

- BigQuery: first choice in 35 of those 53
- Hightouch: first choice in 34 of those 53
- Snowflake: first choice in 6 of those 53
- Census: first choice in 4 of those 53
- DuckDB: first choice in 1 of those 53
- Hightouch Basic Reverse ETL: first choice in 1 of those 53
- MotherDuck: first choice in 1 of those 53
- Mozart Data: first choice in 1 of those 53

**Mid-market**: 58 of 84 answers did not name Airbyte (Airbyte is #5 of 12 at 6%).

- Hightouch: first choice in 39 of those 58
- Snowflake: first choice in 16 of those 58
- BigQuery: first choice in 14 of those 58
- Census: first choice in 11 of those 58
- RudderStack Reverse ETL: first choice in 2 of those 58
- Amazon Redshift: first choice in 1 of those 58
- Fivetran: first choice in 1 of those 58
- Skyvia: first choice in 1 of those 58

**Enterprise**: 78 of 84 answers did not name Airbyte (Airbyte is #10 of 12 at 0%).

- Hightouch: first choice in 62 of those 78
- Snowflake: first choice in 36 of those 78
- Census: first choice in 15 of those 78
- BigQuery: first choice in 11 of those 78
- Amazon Redshift: first choice in 3 of those 78
- Databricks SQL Warehouse: first choice in 1 of those 78
- Fivetran: first choice in 1 of those 78
- Integrate.io: first choice in 1 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.