# AdRoll: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 26 judge labels across 6 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/adroll

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 3% | 5 | 0% | 9 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 2% | 27 | 33% | 3 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 76 | 38% | 8 |
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 17 | 0% | 3 |
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 0% | 66 | 50% | 2 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 132 | 100% | 1 |

## What the models said for it

- "is Choozle or AdRoll, as they are the most realistic choices for budgets under $2,000 a month" (Llama 4 Maverick, Programmatic)
- "Choozle Go / AdRoll pay-as-you-go retargeting is the most realistic published entry" (Muse Glimmer 30B, Programmatic)
- "Nativo, AdRoll, and Unifyr are currently the top recommendations" (Mistral Small, Channel marketing)
- "Better specifically for simple cross-channel retargeting campaigns, not for managing broader customer communications." (Perplexity Sonar, Channel marketing)

## And against it

- "describe it as "broken from day one," with wasted budgets and poor reliability for eCommerce/display ads" (Grok 4.20, Paid ads)
- "Known for aggressive sales tactics, high minimum ad spend, and sometimes poor customer support." (MiniMax M2.5, Paid ads)
- "Avoid AdRoll if you require reliable social integrations or responsive technical support." (GLM 4.7 FlashX, ABM)
- "Avoid if: Your business depends on reliable social media integrations" (GLM 4.7 FlashX, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 2 | 1 | 4 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 1 | 1 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 3 | 4 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 2 | 0 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named AdRoll, from 69 of the 73 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 37
- reddit.com: 19
- rankite.com: 16
- capterra.com: 15
- getadlib.com: 15
- demandbase.com: 14
- guideflow.com: 13
- smartyads.com: 13
- improvado.io: 12
- adwave.com: 11

### Pages cited

- https://adwave.com/resources/best-programmatic-advertising-platforms: 11
- https://demandbase.com/blog/programmatic-advertising-platforms: 10
- https://smartyads.com/blog/programmatic-advertising-platforms: 10
- https://epom.com/blog/programmatic/programmatic-advertising-for-small-business: 9
- https://getadlib.com/blog/best-programmatic-advertising-agencies-and-platforms: 9
- https://improvado.io/blog/top-programmatic-platforms: 9
- https://rankite.com/blog/best-programmatic-ad-platforms: 9
- https://blog.hubspot.com/marketing/ad-management-tools: 8

## The company

AdRoll; http://www.adroll.com/; San Francisco, United States; founded 2007. From Wikidata, fetched 2026-09-14.

## In its own words

What AdRoll's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Multichannel Advertising & Account-Based Marketing Platform (https://adroll.com/)
- For: savvy marketers (https://adroll.com/)
- Price stated: Ads; Marketing & Ads Plus (https://adroll.com/)
- Starting price: 0 (https://adroll.com/)
- Free plan or trial: Ads (https://adroll.com/)
- Integrations claimed: 70 (https://www.adroll.com/solutions/b2b)
- Customers named: AlgaeCal, KNB Online, RMS Beauty, FP Markets, Cohere Health, PitchBook, Snowflake, Quint

## What it publishes

Every page adroll.com exposes, read 2026-09-29: 1842 addresses. By kind, pages and the last 90 days:

- blog: 1134 pages, 8 in the last 90 days, latest 2026-09-21
- case study: 26 pages, 5 in the last 90 days, latest 2026-08-03
- webinar or virtual event: 52 pages, 1 in the last 90 days, latest 2026-09-25
- conference or event: 4 pages, 0 in the last 90 days, latest 2021-01-28
- report or ebook: 28 pages, 0 in the last 90 days, latest 2023-11-02
- comparison: 41 pages, 0 in the last 90 days, latest 2026-06-04
- template or tool: 40 pages, 1 in the last 90 days, latest 2026-08-12
- glossary or explainer: 37 pages, 0 in the last 90 days, latest 2026-04-09
- podcast or video: 5 pages, 0 in the last 90 days, latest 2025-11-20
- news or press: 115 pages, 11 in the last 90 days, latest 2026-09-22
- Recent: 2026-09-25 webinar or virtual event: Getting ahead of the game with brand ads https://www.adroll.com/resources/webinars/getting-ahead-of-the-game-with-brand-ads
- Recent: 2026-09-22 news or press: Adroll reports 45 drop in prospecting cpms ahead of the holiday advertising season https://www.adroll.com/about/news/adroll-reports-45-drop-in-prospecting-cpms-ahead-of-the-holiday-advertising-season
- Recent: 2026-09-21 blog: Multi touch attribution modeling data https://www.adroll.com/blog/multi-touch-attribution-modeling-data
- Recent: 2026-09-15 blog: How 3 ecom brands increased roas and sales with adroll https://www.adroll.com/blog/how-3-ecom-brands-increased-roas-and-sales-with-adroll
- Recent: 2026-09-08 news or press: Adroll named finalist in 2026 digiday technology awards in buy side programmatic platform category https://www.adroll.com/about/news/adroll-named-finalist-in-2026-digiday-technology-awards-in-buy-side-programmatic-platform-category
- Recent: 2026-09-03 blog: Cross channel retargeting campaign management https://www.adroll.com/blog/cross-channel-retargeting-campaign-management

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.