# AdRoll ABM: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 111 judge labels across 13 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/adroll-abm

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 52% | 1 | 10% | 67 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 9% | 3 | 0% | 18 |
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 4% | 6 | 0% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 2% | 18 | 0% | 2 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 2% | 11 | 0% | 5 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 2% | 15 | 0% | 3 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 2% | 13 | 0% | 5 |
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 2% | 11 | 0% | 2 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 41 | 0% | 2 |
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 19 | 0% | 2 |
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 43 | 0% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 37 | 0% | 1 |
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 42 | 0% | 1 |

## What the models said for it

- "Start with RollWorks if you want an all-in-one solution that includes intent data, account scoring, and advertising without enterprise complexity or pricing." (DeepSeek V4 Flash, Intent data)
- "For most mid-market B2B companies, RollWorks is the best starting point due to its accessible pricing, HubSpot native integration, and manageable complexity." (GLM 4.7 FlashX, ABM)
- "Terminus, RollWorks | Great balance of account targeting, display ads, and sales alerts without the extreme operational complexity or high price tag" (Gemini 3.5 Flash, ABM)
- "If your primary goal is Account-Based Marketing (ABM) tightly connected to your CRM ... start with RollWorks." (Gemini 3.5 Flash, Programmatic)

## And against it

- "Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks" (Muse Glimmer 30B, ABM)
- "Review summaries note limited native advertising options, inadequate reporting, and targeting/filtering limitations" (GPT-5.4 mini, ABM)
- "Useful for account-based advertising, but less suitable if your primary need is named-contact intelligence" (Perplexity Sonar, ABM)
- "Classic All-in-One ABM Suites (Demandbase, Terminus, 6sense, RollWorks) - These platforms are expensive" (Mistral Small, ABM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 4 | 0 | 0 | 6 |
| GPT-5.4 mini | 1 | 3 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 6 | 5 | 0 | 1 | 12 |
| Perplexity Sonar | 2 | 4 | 1 | 1 | 8 |
| Grok 4.20 | 3 | 5 | 1 | 0 | 9 |
| Mistral Small | 1 | 3 | 2 | 1 | 7 |
| DeepSeek V4 Flash | 4 | 4 | 0 | 1 | 9 |
| Llama 4 Maverick | 3 | 2 | 2 | 0 | 7 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 5 | 4 | 0 | 0 | 9 |
| GLM 4.7 FlashX | 3 | 4 | 4 | 0 | 11 |
| MiniMax M2.5 | 2 | 6 | 2 | 0 | 10 |
| GPT-6 Luna | 2 | 4 | 1 | 1 | 8 |
| Muse Glimmer 30B | 3 | 2 | 1 | 1 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named AdRoll ABM, from 204 of the 221 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 75
- prospeo.io: 65
- 6sense.com: 58
- demandbase.com: 57
- blog.hubspot.com: 47
- abmatic.ai: 41
- albato.com: 36
- growthtechspotlight.com: 35
- zenabm.com: 30
- factors.ai: 29

### Pages cited

- https://prospeo.io/s/account-based-marketing-software: 41
- https://blog.hubspot.com/marketing/account-based-marketing-software: 38
- https://g2.com/categories/account-based-marketing: 38
- https://albato.com/blog/publications/best-abm-software: 35
- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms: 30
- https://research.oz.spotlightar.com/reports/magic-quadrant-account-based-marketing-platforms-2024/leaders: 26
- https://filipkonecny.com/blog/best-account-based-marketing-software: 23
- https://marketintelligencetools.com/rankings/abm-platforms: 20

## The company

AdRoll; http://www.adroll.com/; San Francisco, United States; founded 2007. From Wikidata, fetched 2026-09-14.

## In its own words

What AdRoll ABM's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The ABM platform specifically built for B2B revenue and marketing teams. Generate pipeline, speed up sales cycles, and close more deals. AdRoll ABM engages the right accounts at the right moments with multichannel ads, go-to-market orchestration, and revenue impact reporting. (https://adroll.com/)
- For: B2B revenue and marketing teams (https://adroll.com/)
- Free plan or trial: No fee to get started and pay only for media. (https://www.adroll.com/pricing)
- Integrations claimed: 70 (https://www.adroll.com/solutions/b2b)
- Customers named: PitchBook, Snowflake

## What it publishes

Every page adroll.com exposes, read 2026-09-29: 1842 addresses. By kind, pages and the last 90 days:

- blog: 1134 pages, 8 in the last 90 days, latest 2026-09-21
- case study: 26 pages, 5 in the last 90 days, latest 2026-08-03
- webinar or virtual event: 52 pages, 1 in the last 90 days, latest 2026-09-25
- conference or event: 4 pages, 0 in the last 90 days, latest 2021-01-28
- report or ebook: 28 pages, 0 in the last 90 days, latest 2023-11-02
- comparison: 41 pages, 0 in the last 90 days, latest 2026-06-04
- template or tool: 40 pages, 1 in the last 90 days, latest 2026-08-12
- glossary or explainer: 37 pages, 0 in the last 90 days, latest 2026-04-09
- podcast or video: 5 pages, 0 in the last 90 days, latest 2025-11-20
- news or press: 115 pages, 11 in the last 90 days, latest 2026-09-22
- Recent: 2026-09-25 webinar or virtual event: Getting ahead of the game with brand ads https://www.adroll.com/resources/webinars/getting-ahead-of-the-game-with-brand-ads
- Recent: 2026-09-22 news or press: Adroll reports 45 drop in prospecting cpms ahead of the holiday advertising season https://www.adroll.com/about/news/adroll-reports-45-drop-in-prospecting-cpms-ahead-of-the-holiday-advertising-season
- Recent: 2026-09-21 blog: Multi touch attribution modeling data https://www.adroll.com/blog/multi-touch-attribution-modeling-data
- Recent: 2026-09-15 blog: How 3 ecom brands increased roas and sales with adroll https://www.adroll.com/blog/how-3-ecom-brands-increased-roas-and-sales-with-adroll
- Recent: 2026-09-08 news or press: Adroll named finalist in 2026 digiday technology awards in buy side programmatic platform category https://www.adroll.com/about/news/adroll-named-finalist-in-2026-digiday-technology-awards-in-buy-side-programmatic-platform-category
- Recent: 2026-09-03 blog: Cross channel retargeting campaign management https://www.adroll.com/blog/cross-channel-retargeting-campaign-management

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.