# AdRoll ABM alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 375 of the 504 answers in the 2 categories where AdRoll ABM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/adroll-abm/alternatives

## Named instead, most often (every category and segment added)

- The Trade Desk: 50
- StackAdapt: 48
- 6sense: 29
- Demandbase: 27
- Google Display & Video 360: 22
- Demandbase Advertising: 19

## Account-based marketing platforms

**Small business**: 45 of 84 answers did not name AdRoll ABM (AdRoll ABM is #3 of 12 at 17%).

- Apollo.io: first choice in 17 of those 45
- HubSpot Marketing Hub: first choice in 11 of those 45
- ZenABM: first choice in 4 of those 45
- ActiveCampaign: first choice in 2 of those 45
- RB2B: first choice in 2 of those 45
- Dealfront: first choice in 1 of those 45
- Fibbler: first choice in 1 of those 45
- HubSpot ABM features: first choice in 1 of those 45

**Mid-market**: 35 of 84 answers did not name AdRoll ABM (AdRoll ABM is #1 of 8 at 52%).

- 6sense: first choice in 2 of those 35
- Demandbase: first choice in 2 of those 35
- HubSpot Marketing Hub: first choice in 2 of those 35
- Apollo.io: first choice in 1 of those 35
- Mutiny: first choice in 1 of those 35
- Terminus: first choice in 1 of those 35
- ZenABM: first choice in 1 of those 35

**Enterprise**: 66 of 84 answers did not name AdRoll ABM (AdRoll ABM is #6 of 8 at 0%).

- Demandbase: first choice in 25 of those 66
- 6sense: first choice in 21 of those 66
- HubSpot Marketing Hub: first choice in 3 of those 66
- N.Rich: first choice in 3 of those 66
- 6sense Revenue AI: first choice in 1 of those 66
- 6sense Revenue Marketing: first choice in 1 of those 66
- Abmatic AI: first choice in 1 of those 66
- Coffee: first choice in 1 of those 66

## Programmatic and display advertising

**Small business**: 78 of 84 answers did not name AdRoll ABM.

- StackAdapt: first choice in 34 of those 78
- Choozle: first choice in 10 of those 78
- AdRoll: first choice in 7 of those 78
- Google Ads: first choice in 7 of those 78
- Meta Ads: first choice in 4 of those 78
- The Trade Desk: first choice in 4 of those 78
- LinkedIn Campaign Manager: first choice in 3 of those 78
- AdLib: first choice in 2 of those 78

**Mid-market**: 67 of 84 answers did not name AdRoll ABM (AdRoll ABM is #3 of 13 at 9%).

- The Trade Desk: first choice in 15 of those 67
- StackAdapt: first choice in 14 of those 67
- Choozle: first choice in 8 of those 67
- Google Display & Video 360: first choice in 6 of those 67
- AdLib: first choice in 2 of those 67
- AdRoll: first choice in 2 of those 67
- Epom DSP: first choice in 2 of those 67
- Amazon DSP: first choice in 1 of those 67

**Enterprise**: 84 of 84 answers did not name AdRoll ABM.

- The Trade Desk: first choice in 31 of those 84
- Demandbase Advertising: first choice in 19 of those 84
- Google Display & Video 360: first choice in 16 of those 84
- 6sense: first choice in 6 of those 84
- Adobe Advertising: first choice in 2 of those 84
- Basis: first choice in 2 of those 84
- 6sense Revenue AI: first choice in 1 of those 84
- Adelphic: first choice in 1 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.