# Adobe Marketo Measure: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 29 judge labels across 2 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/adobe-marketo-measure

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 2% | 12 | 30% | 27 |
| [Marketing resource management](https://www.gane.ai/index/gtm/marketing/marketing-resource-management/index.md) | 0% | 36 | 0% | 2 |

## What the models said for it

- "Bizible is widely considered the industry standard... remains the top choice for B2B specifically" (Qwen 3.7 Flash, Attribution & MMM)
- "Prioritize account-level attribution with Salesforce/HubSpot native integration (Dreamdata, HockeyStack, or Adobe Marketo Measure)" (Kimi K2, Attribution & MMM)
- "Dreamdata and Bizible (Adobe Marketo Measure) are the strongest purpose-built B2B attribution platforms." (Claude Haiku 4.5, Attribution & MMM)
- "Choose Adobe Marketo Measure only if the company already runs deeply on Salesforce and Marketo" (Perplexity Sonar, Attribution & MMM)

## And against it

- "Avoid enterprise-heavy options like Adobe Marketo Measure or full-service agencies" (Grok 4.20, Attribution & MMM)
- "Best avoided if you're not already deeply embedded in Adobe/Salesforce ecosystems" (Grok 4.20, Attribution & MMM)
- "Requires Marketo + Salesforce; enterprise pricing; overkill for mid-market" (Kimi K2, Attribution & MMM)
- "Some enterprise platforms like Adobe Analytics or Bizible require 3-6 months of implementation time and dedicated technical teams" (MiniMax M2.5, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 3 | 4 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Adobe Marketo Measure, from 80 of the 84 answers that named it (only the models that return a source list).

### Domains cited

- usermaven.com: 46
- aboutmartech.com: 44
- gane.ai/index: 36
- cometly.com: 27
- vexpower.com: 25
- vezadigital.com: 23
- sellforte.com: 21
- business.adobe.com: 20 (its own site)
- research.oz.spotlightar.com: 20
- admetrics.io: 19

### Pages cited

- https://aboutmartech.com/blog/marketing-attribution-companies: 27
- https://vexpower.com/mmm/marketing-mix-modeling-software: 25
- https://vezadigital.com/post/marketing-attribution-tools: 23
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 21
- https://aboutmartech.com/blog/best-marketing-attribution-software: 19
- https://www.gane.ai/index/gtm/marketing/attribution-mmm/enterprise: 19
- https://mammoth.io/blog/marketing-attribution-software: 19
- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 19

## The company

Adobe; https://www.adobe.com/; San Jose, United States; founded 1982; about 25,988 employees (2021); public, ABS on London Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Adobe Marketo Measure's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. (https://www.adobe.com/accessibility/compliance/adobe-marketo-2020-acr.html)
- For: B2B marketers (https://www.adobe.com/accessibility/compliance/adobe-marketo-2020-acr.html)
- Certifications: WCAG 2.0, WCAG 2.1, Section 508, EN 301 549

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.