# Adobe Marketo Measure alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 209 of the 252 answers in the 1 category where Adobe Marketo Measure holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/adobe-marketo-measure/alternatives

## Named instead, most often (every category and segment added)

- Dreamdata: 35
- Google Analytics 4: 26
- Google Meridian: 11
- HubSpot Marketing Hub: 8
- Measured: 8
- Rockerbox: 8

## Attribution and marketing mix modeling

**Small business**: 84 of 84 answers did not name Adobe Marketo Measure (Adobe Marketo Measure is #19 of 19 at 0%).

- Google Analytics 4: first choice in 19 of those 84
- Dreamdata: first choice in 17 of those 84
- HubSpot Marketing Hub: first choice in 8 of those 84
- Triple Whale: first choice in 7 of those 84
- Google Meridian: first choice in 6 of those 84
- Cometly: first choice in 5 of those 84
- Ruler Analytics: first choice in 4 of those 84
- Meta Robyn: first choice in 2 of those 84

**Mid-market**: 71 of 84 answers did not name Adobe Marketo Measure (Adobe Marketo Measure is #12 of 22 at 2%).

- Dreamdata: first choice in 15 of those 71
- Google Analytics 4: first choice in 7 of those 71
- Google Meridian: first choice in 5 of those 71
- Rockerbox: first choice in 4 of those 71
- Measured: first choice in 2 of those 71
- Meta Robyn: first choice in 2 of those 71
- Northbeam: first choice in 2 of those 71
- Recast: first choice in 2 of those 71

**Enterprise**: 54 of 84 answers did not name Adobe Marketo Measure (Adobe Marketo Measure is #1 of 16 at 22%).

- Measured: first choice in 6 of those 54
- Analytic Partners: first choice in 4 of those 54
- Rockerbox: first choice in 4 of those 54
- Dreamdata: first choice in 3 of those 54
- Paramark: first choice in 3 of those 54
- HockeyStack: first choice in 2 of those 54
- Mutinex: first choice in 2 of those 54
- Recast: first choice in 2 of those 54

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.